In episode 146 of The Build Zone Podcast, brought to you by Interstate Electrical Services, we’re excited to welcome an expert in the world of membership management—Chris Abel from ABC Connecticut, an experienced Membership Director who has spent over 6 years helping ABC CT thrive through strategic member engagement, retention, and growth.

Chris has been navigating the complexities of recruitment and retention to designing member benefits that deliver real value,Chris has seen it all. In today’s conversation, he share’s their insights on what it takes to drive membership success in an increasingly competitive and digital-first world.

We’ll dive into the key strategies and tools Chris uses to foster meaningful relationships with members—from leveraging data-driven insights to personalize engagement, to creating innovative programs that meet the evolving needs of the modern professional. You’ll hear about the common challenges trade associations face when trying to attract new members, and how a well-defined membership strategy can make all the difference in maintaining long-term loyalty.

As more associations grapple with the shifting expectations of today’s workforce, Chris will explore the role of digital transformation in member engagement. How do virtual events, online communities, and hybrid models fit into the future of associations? And what trends should membership directors be aware of to stay ahead of the curve?

Whether you’re a membership director yourself, an association executive, or simply curious about the inner workings of trade organizations, this episode is packed with practical advice and forward-thinking ideas to help you boost membership and keep your association thriving in the years to come. Tune in to learn from one of the best in the business and discover what it takes to create a vibrant, engaged membership base in today’s fast-paced world.

Don’t miss this insightful conversation with Chris Abel, where we uncover the strategies behind successful membership growth and engagement for trade associations of all sizes.

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