Mastering Storytelling and Building Authority with Don Yaeger

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Mastering Storytelling and Building Authority with Don Yaeger

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We’re thrilled to kick things off with an extraordinary guest: Don Yaeger. As a 12-time New York Times bestselling author, Hall of Fame keynote speaker, and the new publisher of Forbes Books, Don brings a wealth of knowledge and experience to the table. In this episode, Adam sits down with Don to explore the art of storytelling, the keys to building a powerful personal brand, and the lessons we can learn from legendary leaders and athletes.

Don dives deep into the essentials of storytelling, emphasizing the importance of knowing your audience and crafting a clear call to action. He shares insights from his work with icons like Walter Payton and Condoleezza Rice, revealing how great leaders and brands tell stories that resonate. Whether you're writing a book or delivering a keynote, Don explains how authorship and speaking engagements can work together to amplify your authority and extend your influence.

This episode is packed with actionable advice, including tips for professionals at pivot points in their careers. Don’s journey from journalist to speaker is a testament to the power of preparation, humility, and authentic connection. He also touches on why giving credit and staying true to your values are the hallmarks of great leadership.

Don’t miss this powerful conversation that sets the tone for an inspiring new season!