Join us in chatting with Hannah Mizelle, a content marketing expert from Agency 102. Discover how they navigate the rapidly changing landscape of content creation and leverage both organic and paid strategies to maximize client success.

Note: This episode originally aired on our YouTube channel on July 20, 2022.

What we discussed

(00:47) Meet Hannah and Agency 102

(02:04) What's content marketing? How does it work?

(13:15) Common mistakes in content marketing

(16:29) Navigating trends and brand authenticity

(18:07) Creating reusable and adaptable content

(20:30) Balancing organic and paid content strategies

(22:48) Community management in social media

(27:28) The exciting future of content marketing

4 Key Takeaways from Hannah Mizelle on Content Marketing

1. Write for Your Audience, Not Your Boss: Focus content on what the audience wants and needs rather than what higher-ups in your organization might prefer.
2. Adapt to Trends Judiciously: While keeping up with trends, ensure they align with the brand's identity and message. Not every trend is a good fit for every brand.
3. Create Versatile Content: Develop content that can be repurposed across different platforms and remains relevant over time rather than focusing solely on fleeting trends.
4. Balance Organic and Paid Strategies: Recognize the strengths and limitations of both organic and paid content, using them in tandem for maximum effectiveness and reach.

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