In this episode, Cody sits down with Brett Fisher, a seasoned real estate broker in New York City, to dive deep into the realities of the real estate industry. Brett sheds light on the challenges brokers face, from the importance of consistent follow-up to building genuine relationships in a bustling city. They also discuss how social media fits into the real estate landscape and debunk common misconceptions portrayed in popular real estate shows.

Here are the main takeaways:

1. Follow-Up is Crucial: Success in real estate hinges on consistent and value-driven follow-up.
2. Building Genuine Relationships: In a big market like NYC, true engagement and relationship-building are key.
3. Social Media as a Credibility Tool: It’s more of a resume than a primary lead generator.
4. Real Estate Reality: The day-to-day work is often mundane and revolves around follow-up and persistence.
5. Partnerships Matter: Strong partnerships evolve and help clarify roles, driving long-term success.

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