In this episode of Career Spotlight, host Michael Bernzweig sits down with Matt Diamante, the founder of Hey Tony, a thriving digital marketing agency specializing in SEO. Matt shares his unconventional journey from advertising intern to successful entrepreneur managing a global team of 13-14 professionals. Along the way, he reveals how his passion for SEO, resilience, and willingness to take risks transformed his career and the lives of his clients.

Matt’s story is one of perseverance and adaptability. After starting in traditional advertising, he pivoted to freelancing and eventually launched Hey Tony, where he helps businesses achieve visibility and growth through strategic SEO. From working on film sets to running viral campaigns that attracted millions of visitors, Matt’s career path is a testament to the power of grit and creativity.

This episode dives deep into the challenges and rewards of entrepreneurship, including navigating the transition from solopreneur to agency owner. Matt also discusses his innovative approach to work-life balance, such as implementing a four-day workweek for his team, and the importance of data-driven decision-making in digital marketing.

Whether you're considering a career in tech or looking for inspiration to take your next big leap, Matt’s insights will motivate you to rethink what’s possible.

Key Discussion Points:
- Building an SEO agency from scratch
- Transitioning from solopreneurship to managing a team
- The role of resilience in career transformation
- Implementing a four-day workweek for better work-life balance
- Leveraging data and creativity in digital marketing
- Overcoming early career setbacks and finding your niche
- The impact of SEO on small business growth
- Navigating client relationships and revenue diversification
- The importance of experimentation in marketing strategies
- Advice for aspiring digital marketers entering the field
- Balancing creativity with data-driven decisions
- Lessons learned from viral campaigns and high-profile projects

Stay Connected

Subscribe to Career Spotlight on your favorite podcast platform and visit softwareoasis.com/subscribe to join our bi-weekly newsletter. Get exclusive insights, job opportunities, and career resources delivered straight to your inbox. Don’t miss out—your dream career in tech is just a click away!

-> Career Stalled?

• Earning $40K-$90K+ in tech is possible. Explore 10 in-demand career paths with 1M+ job openings.
• Fast-track tech career courses – no experience or degree required!

Start Free Course

https://softwareoasis.com/start-free-course

-> Subscribe to our Fan Newsletter and Get ahead in your B2B tech career.

Weekly data, trends, analysis, interviews, and insights to your inbox every Tuesday. Unsubscribe at any time.

https://softwareoasis.com/newsletter

-> Join our Patreon

https://softwareoasis.com/patreon

What can you expect from our Patreon?

By becoming a patron, you're investing in your own success and unlocking a range of exclusive benefits, including:

• Exclusive Content: Bonus episodes, extended interviews, behind-the-scenes content, and early access to recordings.
• Direct Influence: Suggest topics, ask questions for guests, and participate in polls to shape the future of the podcasts.
• Personalized Advice: Patrons get access to group Q&A sessions with me, Michael Bernzweig.
• Community Access: Join a private channel to connect with other listeners.
• Software Oasis Free Course Access: Get access to one free course from Software Oasis's trending tech and career courses, valued at $249 to $399.
• Weekly Fan Newsletter: Packed with exclusive insights, updates, and curated resources.