The importance of the RAS in persuasion extends to various fields, from marketing and advertising to public speaking and education. By leveraging the power of the RAS, persuaders can enhance their ability to keep their prospect’s attention and motivate them to action. Understanding and utilizing the RAS is critical to involvement and making a lasting impression in a world overflowing with information.

Latent Learning - How We Subconsciously Pick Up Information

Join me for this week’s podcast on The First Gatekeeper - The Reticular Activating System (RAS). I will take a deeper dive into the brain and how to leverage the RAS during persuasion and influence. Learn how to use the RAS to keep their attention and get them to focus on you and your product/service.

DEAL OF THE WEEK

Influencers use closing skills to guide potential customers in making a decision. Effective closing skills ensure both the salesperson and the customer feel confident about the purchase, minimize resistance, and create a smooth transition to get the YES. Closing skills also enable salespeople to address last-minute objections and encourage customers to commit to the solution.

Deal or No Deal - The Role of Emotions in Negotiating Offers

A little anger in negotiation pays

What do your prospect’s hate about your closing skills? What repels them? What helps them? Join me for this week’s podcast on What Are The Top 5 Complaints About Your Closing Skills - With Solutions. Discover the critical influence skills that will seal the deal.

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Credibility is based on 3 things: your knowledge, track record, and appearance. What it comes down to is that you are believable and have the expertise to make things happen or solve their challenge. The perception could be based on your demeanor, mannerisms, or dress.

Rage clicks - Study shows how political outrage fuels social media engagement

If you are experiencing any of the above, it is time to borrow credibility. What? Can you borrow credibility? The answer is absolutely. Join me for this week’s podcast on How To Borrow Credibility In A Low Trust World. Discover the secrets of using persuasion techniques to enhance your credibility by borrowing from others.

Praise and compliments can backfire or be disbelieved for several reasons, especially when perceived as fake or insincere. Here are the top 4 reasons why praise could backfire on you.

That ‘Compliment’ Might Actually Be Offensive

Praise must be genuine, specific, and aligned with reality to be effective and credible. Overpraising or manipulating through praise can make people uneasy or skeptical, undermining its intended effects. Join me for this week’s podcast on Why Your Compliments And Praise Backfire And Seem Manipulative. We will discuss the trend of people rejecting praise, why they don’t accept your compliment, and how to use praise that people accept.

Identifying whether someone is a narcissist requires looking for key behaviors and personality traits that align with narcissistic tendencies

Why You Should Sleep on it Before Making an Important Decision

Finding a narcissist involves looking for patterns of behavior that revolve around self-importance, lack of empathy, and manipulative tendencies. Want to know how to persuade a narcissist?

Join me for this week’s podcast on How To Persuade And Earn The Respect Of A Narcissist. Discover why a narcissist thinks the way they do and what to do if they are in your path and you need to persuade them.

Can You Captivate and Close with Charisma?

Do You Ever Wonder How Some People Can Persuade And Motivate On Command?

Take a quick Presentation IQ assessment. Let’s identify how to take your presentation and influence skills to the next level. You will also receive my Perfect Persuasion Presentation template and video training for helping out with my research.

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Numerous studies have been conducted on the impact of scent and fragrances on association. A study conducted among undergraduate students found that female students wearing perfume were rated more attractive by male students. Scents were even found to improve scores on job evaluations. Of course, offensive odors can also be used (and have been used) to evoke a negative response.

Sensory Marketing; The Smell of Cinnamon That Made Me Buy

Want to know more about sensory marketing? Get your prospect more involved using their sight, sound, touch, taste, and smell. Join me for this week’s podcast on Using Smells And Sensory Marketing To Increase Influence. Discover how to instantly influence others using the senses.

This Law of Persuasion states that the more skillful a person is in the use of language, the more persuasive they are. Words affect our perceptions, attitudes, beliefs, and emotions.

Language misused will trigger the wrong response and decrease your ability to persuade. All words have emotional meanings that are different from their dictionary definitions. Understanding words and their emotional triggers will enhance your ability to persuade and influence.

Facts alone fall short in correcting science misinformation

By carefully listening to a prospect's pronouns and adjusting your language, you can build more trust and increase your influence.

Join me for this week’s podcast on Persuasive Pronouns - When to use I vs We vs You. Discover when and how to use the correct pronoun to be more persuasive and seal the deal.

Fear comes from uncertainty, financial challenges, past experience, or the fear of making a wrong decision. So, how do you switch them from fear to focus?

Horror films offer a psychological thrill ride

When you shift the emotional energy from fear and doubt to confidence and anticipation, you will close the sale and leave your prospect feeling good about their choice.

Join me for this week’s podcast on Science Of Horror Movies - Turning Prospect Fear Into Focus. You will discover the science of fear and how to use it to influence. Find out how to harness the fastest motivation tool you can use - FEAR.

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This system is USUALLY reserved for my advanced coaching students. This online University will reveal cutting-edge influence techniques that will increase your income and enable you to persuade on command.

Influence University is the first and only website to combine scientific research, persuasion software, training videos, downloadable audios, and proven exercises.

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