• "Media Empires" | The Business of Newsletters, Podcasts, Creators, and Data Acquisition

  • 著者： Turpentine
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"Media Empires" | The Business of Newsletters, Podcasts, Creators, and Data Acquisition

著者： Turpentine
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  • Erik Torenberg interviews influential media creators, podcasters, newsletter writers, and media entrepreneurs to learn exactly how they built their empires. Media Empires is part of the Turpentine podcast network. To learn more: turpentine.co
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あらすじ・解説

Erik Torenberg interviews influential media creators, podcasters, newsletter writers, and media entrepreneurs to learn exactly how they built their empires. Media Empires is part of the Turpentine podcast network. To learn more: turpentine.co
経済学
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エピソード
  • Harnessing the Power of Curated C-Suite Communities with Greg Raiten of The Suite

    Harnessing the Power of Curated C-Suite Communities with Greg Raiten of The Suite
    2024/08/13
    Greg Raiten, a former lawyer and a co-founder at The Suite, a curated community-based platform for C-suite executives, joins Erik Torenberg to share the evolution of The Suite, from a side project that grew into a revenue-generating model through membership and sponsorships. They also discuss the process of building and scaling community-based businesses, effectiveness of paid memberships, and exploring future community expansion into other C-suite roles. 🔥 Apply to join over 400 Founders and Execs in the Turpentine Network: https://hmplogxqz0y.typeform.com/to/JCkphVqj -- RECOMMENDED PODCASTS: 🎙️ This Won't Last - Eavesdrop on Keith Rabois, Kevin Ryan, Logan Bartlett, and Zach Weinberg's monthly backchannel. They unpack their hottest takes on the future of tech, business, venture, investing, and politics. Apple Podcasts: https://podcasts.apple.com/us/podcast/id1765665937 Spotify: https://open.spotify.com/show/2HwSNeVLL1MXy0RjFPyOSz YouTube: https://www.youtube.com/@ThisWontLastpodcast - ECON 102 W/ NOAH SMITH Keeping econ entertaining. Noahpinion author Noah Smith and Erik Torenberg break down business news and politics every week. Apple: https://podcasts.apple.com/us/podcast/econ-102-with-noah-smith-and-erik-torenberg/id1696419056 Spotify: https://open.spotify.com/show/6q7Gn5lP8TTtBPuV1NJSGs — SPONSOR: METAVIEW Metaview is the AI assistant for interviewing. Metaview completely removes the need for recruiters and hiring managers to take notes during interviews—because their AI is designed to take world-class interview notes for you. Team builders at companies like Brex, Hellofresh, and Quora say Metaview has changed the game—see the magic for yourself: https://www.metaview.ai/heretics _ LINKS: Explore the GC/legal community: https://www.lsuite.co Explore the CFO/finance community: https://www.fsuite.co Company website: https://www.thesuite.com Subscribe to the Media Empires Newsletter: https://media-empires.beehiiv.com/ — X / TWITTER: @eriktorenberg (Erik) @gregraiten (Greg) — TIMESTAMPS: (00:00) Intro (00:58) Greg's background and early career (03:17) Evolution of The Suite (05:51) Vision and expansion (11:32) Business model (13:45) Community engagement and events (17:46) Online membership experience (20:22) Sponsor: Metaview (21:29) Sponsorship and revenue model (22:55) Challenges of future of events (28:44) Expanding professional communities (34:16) Building a network (35:49) Pricing strategies for community memberships (42:08) Scaling and fundraising (45:05) Future of paid vs. free communities (47:37) Successful community models (50:22) Wrap — This show is produced by Turpentine: a network of podcasts, newsletters, and more, covering technology, business, and culture — all from the perspective of industry insiders and experts. We’re launching new shows every week, and we’re looking for industry-leading sponsors — if you think that might be you and your company, email us at erik@turpentine.co.
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    52 分
  • Navigating Content Strategy Across Platforms with JT Barnett

    Navigating Content Strategy Across Platforms with JT Barnett
    2024/08/06
    JT Barnett, a former professional hockey player and also the Founder and CEO of CreatorX, joined Erik Torenberg to share his journey from being the 'vibes guy' in the locker room to becoming an influential figure at the intersection of content and commerce. They also discuss the evolution of social media platforms, future of social media, creator financing, and the role of creators in shaping modern businesses. This conversation was recorded in 2023. Grow and monetize your newsletter with Beehiiv: head to https://Beehiiv.com and use code “EMPIRES” for 20% off your first three months. RECOMMENDED PODCASTS: 🎙️ This Won't Last - Eavesdrop on Keith Rabois, Kevin Ryan, Logan Bartlett, and Zach Weinberg's monthly backchannel. They unpack their hottest takes on the future of tech, business, venture, investing, and politics. Apple Podcasts: https://podcasts.apple.com/us/podcast/id1765665937 Spotify: https://open.spotify.com/show/2HwSNeVLL1MXy0RjFPyOSz YouTube: https://www.youtube.com/@ThisWontLastpodcast — SPONSORS: BEEHIIV | METAVIEW | SECUREFRAME Head to https://Beehiiv.com and use code “EMPIRES” for 20% off your first three months. Metaview is the AI assistant for interviewing. Metaview completely removes the need for recruiters and hiring managers to take notes during interviews—because their AI is designed to take world-class interview notes for you. Team builders at companies like Brex, Hellofresh, and Quora say Metaview has changed the game—see the magic for yourself: https://www.metaview.ai/heretics Secureframe: https://secureframe.com/ Secureframe is the leading all-in-one platform for security and privacy compliance. Get SOC-2 audit ready in weeks, not months. I believe in Secureframe so much that I invested in it, and I recommend it to all my portfolio companies. Sign up for a free demo and mention Erik Torenberg during your demo to get 20% off your first year. — LINKS: 🎥 YouTube: https://www.youtube.com/@jtbarnett Tik Tok: https://www.tiktok.com/@jtbarnett Instagram: https://www.instagram.com/jtbarnett Website: https://www.barnettx.com/jt Subscribe to the Media Empires Newsletter: https://media-empires.beehiiv.com/ — X / TWITTER: @eriktorenberg (Erik) @jtbarnett (JT) — TIMESTAMPS: (00:00) Intro (00:29) From hockey to CreatorX (03:45) Creator economy and business strategy (06:42) Future vision: JT's empire (10:36) Evolution of platforms (14:16) Role of new platforms and technologies (15:51) Sponsors: Beehiiv and Metaview (18:02) Content strategy across platforms (22:54) Demographics on TikTok (25:13) Brainstorming marketing strategies for SecureFrame (27:03) Successful examples of TikTok marketing (28:18) Principles for effective company content (29:21) YouTube strategies for businesses (30:51) Potential of YouTube shorts (32:17) Creators building businesses beyond content (35:44) Evaluating social media platforms (36:53) Mr. Beast in a box (38:58) Creator financing (41:55) Future of the creator economy (45:17) Maximizing long term commercial value (47:56) Wrap — This show is produced by Turpentine: a network of podcasts, newsletters, and more, covering technology, business, and culture — all from the perspective of industry insiders and experts. We’re launching new shows every week, and we’re looking for industry-leading sponsors — if you think that might be you and your company, email us at erik@turpentine.co.
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    49 分
  • The Future of the Creator Economy and the Digitally Native Generation with Rex Woodbury

    The Future of the Creator Economy and the Digitally Native Generation with Rex Woodbury
    2024/07/31
    Rex Woodbury, Founder and Managing Partner at Daybreak Ventures, and previously a Partner at Index Ventures joined Erik to explore the evolution and impact of the creator economy. They discuss the challenges of monetization for creators, the future of consumer social platforms, and the changing demographics and behaviors of different generations. Grow and monetize your newsletter with Beehiiv: head to https://Beehiiv.com and use code “EMPIRES” for 20% off your first three months. 🔥 Apply to join over 400 Founders and Execs in the Turpentine Network: https://hmplogxqz0y.typeform.com/to/JCkphVqj RECOMMENDED PODCASTS: 🎙️ This Won't Last - Eavesdrop on Keith Rabois, Kevin Ryan, Logan Bartlett, and Zach Weinberg's monthly backchannel. They unpack their hottest takes on the future of tech, business, venture, investing, and politics. Apple Podcasts: https://podcasts.apple.com/us/podcast/id1765665937 Spotify: https://open.spotify.com/show/2HwSNeVLL1MXy0RjFPyOSz YouTube: https://www.youtube.com/@ThisWontLastpodcast — SPONSORS: BEEHIIV | METAVIEW Head to https://Beehiiv.com and use code “EMPIRES” for 20% off your first three months. Metaview is the AI assistant for interviewing. Metaview completely removes the need for recruiters and hiring managers to take notes during interviews—because their AI is designed to take world-class interview notes for you. Team builders at companies like Brex, Hellofresh, and Quora say Metaview has changed the game—see the magic for yourself: https://www.metaview.ai/heretics _ LINKS: Daybreak: https://www.daybreakventures.com/ Digital Native: https://www.digitalnative.tech/ Subscribe to the Media Empires Newsletter: https://media-empires.beehiiv.com/ — X / TWITTER: @eriktorenberg (Erik) @rex_woodbury (Rex) — TIMESTAMPS: (00:00) Intro (00:46) Evolution of the creator economy (03:26) Commerce in the digital age (08:15) Gen Z: The digital native generation (13:15) Monetization challenges in the creator economy (15:57) Sponsors: Beehiiv and Metaview (18:04) Future of secondhand and resale markets (21:52) Individuals over institutions (28:20) Unconventional jobs in the new economy (31:01) Funding passion projects and NFTs (34:23) Emerging platforms for digital businesses (37:19) Challenges and opportunities in disrupting LinkedIn (39:08) Potential of NFTs and blockchain (40:22) Financialization of everything (46:17) Evolution of social Media and commerce (50:18) Demographic shifts and business opportunities (53:15) Advice for aspiring entrepreneurs (54:52) Wrap — This show is produced by Turpentine: a network of podcasts, newsletters, and more, covering technology, business, and culture — all from the perspective of industry insiders and experts. We’re launching new shows every week, and we’re looking for industry-leading sponsors — if you think that might be you and your company, email us at erik@turpentine.co.
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    58 分

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