This week, AmSpa Membership Advocacy and Engagement Specialist, Michela Bailey, speaks with Brad Crerar, PA-C, Co-founder and COO of CONTŌR Studio in New York. This lively chat covers a wide range of topics, including:

• Learning to run an efficient practice and starting CONTŌR;
• When and why he decided to become a member of AmSpa;
• What he's gained from AmSpa's Medical Spa Boot Camps and virtual education;
• The mission and vision of the practice;
• How they stand out in the Soho market;
• His favorite treatments and skin care routine;
• And much more!

There are two more opportunities for aesthetic business training in 2024, so reserve your spot at the AmSpa Medical Spa Boot Camps in Nashville or Orlando today! Learn more about the growing Society for Aesthetic PAs and its PA-specific resources by visiting americanmedspa.org/aestheticpas.

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This week, AmSpa Chief Strategy Officer, Cathy Christensen, sits down with Dr. James Smartt, Co-founder and CEO of Pictoria Systems, and Samantha Pino, APRN-FNP, Founder of Face by SP. They discuss how the platform enhances patient communication through standardized photography, including how Jackie™ addresses three critical moments within the aesthetic client experience. Their conversation includes:

• Dr. Smartt’s inspiration for developing a tool that enhances communication with patients;
• Building a unique approach to standardized photography that ensures consistent results;
• How it addresses common challenges with HIPAA-compliant patient communication;
• Timing meaningful photo capture to guide patients on their treatment journey;
• How comparison images help patients visualize their results over time;
• The ways Jackie™ can help prepare practitioners to excel;
• And more!

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AmSpa recently launched State Chapters in California, Florida, Georgia, Tennessee and Utah. AmSpa founder and CEO, Alex R. Thiersch, JD, speaks with Florida state chapter co-chairs Michael Zanetti of Erasable Med Spa and Julie Davis-Hunter of Pure Vida Body & Mind Spa, and California chair Stacy Grissen, MSN, AGNP-C, of Aesthetically Pleasing Medical Spa. They discuss the reasons they got involved with AmSpa State Chapters, the challenges in their local communities and their plans to advance the industry in a positive way.

• How AmSpa state chapters aim to affect change at a state level;
• Why they volunteered to become leaders for AmSpa’s state chapters;
• How building good competition can be beneficial your practice;
• What makes the aesthetic environments in California and Florida challenging;
• The difficulties of navigating the aesthetic regulations state by state;
• Why organizing at the state level is not just helpful, but necessary;
• Strategic next steps for these chapters: resources, community and collaboration;
• And more!

Get yourself a seat at the table and help shape the direction of the industry by joining your state chapter. AmSpa Plus Members can sign up today by visiting https://americanmedspa.org/state-chapters.

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