In this episode, we break down the impact of the latest trade tariffs on the fashion & apparel industry.

Whether you're a consumer, an apparel entrepreneur, or just tariff-curious, this is the real talk behind the headlines. No fluff, no politics—just insights and firsthand stories from the factory floor.

In this episode, we explore strategies for building a successful brand, focusing on product development and manufacturing choices.

• The benefits of starting with core styles—trusted, pre-existing products—versus creating custom products, which offer unique branding opportunities but come with higher risks.
• Navigating domestic and overseas manufacturing options.
• Engaging with your audience to understand their needs.

Building a clothing brand takes more than just a great design—it’s about vision, strategy, and execution. In this episode, we’re diving into the fundamentals of brand building, from choosing the right production partner to the power of product sampling.

We share real stories from our early days in the industry, breaking down how guerrilla marketing, community-building, and hands-on product development can set your brand apart. Plus, we talk about how the landscape has changed from Magento to Shopify, and why modern brands need to think beyond mass production.