As SaaS pricing evolves to be more variable in nature, such as in Usage-Based Pricing or Value-Based Pricing the requirements for a more flexible billing platform that also enhances the customer experience and also becomes a foundational component of financial reporting.

Apurv Bansal, founder at Zenskar is converting that evolving need into a next generation billing platform. During this conversation with Apurv, our host Ray Rike covers the following topics with Apurv:

• The evolving nature of Usage-Based pricing and its Impact on Billing Software Requirements
• The role of customer experience in billing -
• Revenue Management - beyond manual processes and platforms
• Revenue Operations - The impact of Billing Platforms

Recent benchmarking research indicates that over 50% of B2B SaaS companies are leveraging some level of variable pricing, such as Usage-Based Pricing and Value-Based Pricing. If a company's billing is not based upon a flat-rate subscription model, such as a "seat-based" model, the vendor knows the # users BEFORE the next months or years invoice is being calculated - because it is based upon the contact.

In a Usage-Based Pricing model - the number of units required to create the bill/invoice needs to come from both the agreement and the "store of usage". This adds a significant level of nuance and complexity to the next generation of SaaS billing.

When monthly invoicing is highly variable and dependent the latest usage - not only is calculating the monthly charges become more complex - the customer now needs a more detailed "customer usage report", which may also may need to be provided by user, by system or by whatever triggers a usage based trigger leading to a charge.

If you are currently using or considering introducing a highly variable pricing model, and are considering both the infrastructure and the customer experience resulting from monthly invoices which vary materially based upon usage - this conversation is a highly informative and educational on the evolution of pricing models and the resultant billing technology required.

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As B2B SaaS companies scale beyond $20M the complexity of their internal process, systems and SaaS metrics calculations become much more complex. As companies begin to consider a next round of financing and/or evaluate the strategic acquisition option, being able to quickly and reliably provide potential investors the metrics that matter to them is a key factor in how investors will determine not only the "if they will invest" but also "what the enterprise value" is.

During this episode, Ray discusses the below topics with J.T. Cecchini, CEO of LevelUp Finance:

• SaaS Reporting RoadMap
• 5x5 Reporting Matrix
• LevelUp Finance Valuation Framework
• A Reporting ScoreCard

If you are a CEO, CFO or Revenue Operations leader who is responsible for ensuring the financial reporting and metrics infrastructure, data and processes are ready to scale and stand up to the scrutiny of potential investors, this episode is a great listen!!!

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Godard Abel, CEO of G2 and Chad Gold, CFO at G2 led a session at SaaS Metrics Palooza 24'. This is an audio only version of their fireside chat with Metrics that Measure Up host, Ray Rike.

During this episode, Godard, Chad and Ray discuss the following topics:

• When does a company need to hire a CFO
• What is the partnership dynamics between a CEO and CFO
• What are the investor and board responsibilities for a CEO vs CFO at G2
• What metrics become more important as a company scales to $100M ARR and above

If you are a B2B SaaS company, you already know G2 and this conversation is a great opportunity to learn how they use metrics to lead the company to the next level of success!

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