There has been a recent crackdown on the use of gender stereotypes in advertising, with associations like the UK’s Advertising Standards Authority (ASA) leading the charge. 

But fixing such an age-old issue that stretches way beyond the boundaries of Adland is not something that can be solved overnight. Gender stereotypes in advertising are as old as consumerism itself. 

Put succinctly in "The Mitchell and Webb Look":

Women: You're leaking, ageing, hairy, overweight and everything hurts. And your children's clothes are filthy. No wonder men long for other, less clammy women. For god's sake sort yourselves out. 

Men: Shave and get drunk. Because you’re already brilliant.

The ad industry was founded by powerful men and that's meant women are often cast in secondary positions. But could advertising be the answer to an issue it's created itself? 

In this week’s episode of The Good, The Bad, & The Advertising, Amy and Dino are joined by Rosie Laurence, Chief Strategy Officer LATAM at Mindshare, dialling in from Mexico. 

They look at how the industry can bring more realistic images of women into advertising, break stereotypes, and push equality to be the norm.

Get in touch!

https://www.linkedin.com/in/amy-williams-/

https://www.linkedin.com/in/dinosaw/

https://www.linkedin.com/in/rosie-laurence-20a95725/

The show was produced by Charley Tunnicliffe. The sound engineer is Alex Rayment. Find out more here: www.alexrayment.com

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