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  • Top K-Beauty Trends & Korean Skincare Products with Charlotte Cho!
    2024/11/05

    Curious about the latest K-Beauty must-haves and Korean skincare products that trending lately? In this episode of "My Life Online with Susan Yara," Soko Glam and Then I Met You founder Charlotte Cho shares the top Korean skincare products and trends that everyone’s talking about right now.
    💕 Follow Charlotte Cho: Instagram: https://www.instagram.com/charlottejcho/ TikTok: https://www.tiktok.com/@charlottejcho Soko Glam: https://sokoglam.com/


    💕 Shop the products mentioned on Soko Glam here: https://sokoglam.com/SUSANYARA


    💕 Shop Then I Met You at Sephora: https://bit.ly/ThenIMetYou-Sephora-Susan

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    27 分
  • Microdosing Ozempic, Instant BBLs, & More Celebrity Beauty Secrets
    2024/10/29

    What cosmetic beauty treatments are celebrities doing to look SO good? For this episode of "My Life Online with Susan Yara," I brought in Iani Silveira, FNP-BC, to share her beauty industry insight into celebrity beauty treatments. We discuss "microdosing" Ozempic (or similar semaglutides and tirzepatides), non-surgical instant BBL, and so much more. 💕 Follow Iani Silveira, FNP-BC: Instagram Website

    CHAPTERS: 00:00 Intro 01:03 Meet Iani 04:37 Instant BBL 12:56 Microdosing Ozempic 18:22 Mini Facelifts 19:05 "Tox Pass" 22:49 Body Treatments with Radiesse 24:22 More Cosmetic Treatment Trends 25:03 Skin Tightening 28:48 Subscribe!

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    29 分
  • I Was Cancelled
    2024/10/22

    I can't talk about "My Life Online" without discussing one of the biggest things to happen to me online: I was cancelled. In June 2020, I faced a lot of backlash after announcing I became a co-owner of my skincare brand Naturium. And rather than trying to explain everything, I decided to just focus on building my brand and have never publicly talked about what happened. So today, for the first time ever, I'm sharing some much needed context surrounding the "Susan Yara Naturium drama." Because I felt like I needed a little support to share the story, I brought in Kirbie Johnson for this episode. She's a beauty reporter, co-host of the Gloss Angeles podcast, and a longtime friend of mine.

    Follow Kirbie Johnson:

    Instagram

    TikTok

    Gloss Angeles Podcast

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    57 分
  • Why Influencers Need Talent Managers
    2024/10/15

    In this episode of My Life Online With Susan Yara, we dive into the role of talent managers and why they’re essential for influencer and content creator success. And to break it all down, I have Ali Grant who is the co-CEO and CMO of The Digital Department, an influencer marketing and talent management agency. Follow Ali Grant: Instagram TikTok The Digital Department


    CHAPTERS:

    00:00 Intro

    01:22 Career Journey

    06:33 Then & Now

    09:14 Working with Brands

    16:07 How Much Money Do Influencers Make?

    21:29 Choosing a Talent Manager

    27:50 Brand Trips

    31:50 Breaking Up With Talent

    33:10 Talent to Watch

    34:20 Subscribe!

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    35 分
  • NATURIUM's Marketing Formula for Success with CMO Michael Kremer!
    2024/10/08

    Michael Kremer is the Chief Marketing Officer (CMO) of my brand NATURIUM and a driving force behind our brand. In this episode of My Life Online with Susan Yara, Michael shares his career journey that led to him becomming CMO of NATURIUM and shares some of his marketing strategies behind NATURIUM's success.


    CHAPTERS:

    00:00 Intro

    01:12 Michael's Skincare Favorites

    04:22 What is a CMO?

    10:29 Michael's Career Journey

    19:02 Joining NATURIUM

    21:57 Marketing Flywheel

    30:27 Influencer Partnerships

    40:02 The Future of NATURIUM

    43:15 Marketing Advice

    47:17 Follow & Subscribe!

    Thank you to Spotify for hosting the interview portion of this podcast!

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    49 分
  • Grow Your Beauty Business on Social Media with Vanessa Lee, RN
    2024/10/01

    Just a few years ago, no one talked about cosmetic procedures online. But now, experts like Vanessa Lee, RN, a renowned Medical Aesthetic Provider and founder of The Things We Do MedSpa, share valuable insights on social media. Vanessa, who works with top Hollywood celebrities, credits social media as a key factor in her business’s growth and expansion. Whether you're starting a beauty business or any small business, I hope you find her insights helpful!


    VANESSA LEE, RN: - Instagram

    - TikTok

    THE THINGS WE DO:

    - Website

    - Instagram


    Thank you to Spotify for hosting the interview portion of this podcast!
    CHAPTERS: 00:00 Intro 01:12 About The Things We Do 05:20 Growing Business on Social Media 10:37 Measuring Growth 16:39 How to Find a Cosmetic Provider 23:54 Cosmetic Treatment Trends 31:04 Follow & Subscribe!

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    32 分
  • The Secret to K18 Hair's Success with Michelle Miller
    2024/09/24

    People are are always surprised to hear that my brand NATURIUM was acquired by E.l.f. beauty after just four years, but there's a beauty brand that grew even faster: K18 Hair. That's why I'm so excited for today's guest on My Life Online. Michelle Miller is the chief marketing officer (CMO) at K18 Hair and in this episode, she shares her beauty routine, her career background, and some insights behind the success of K18. Thank you to Spotify for hosting the interview portion of this podcast!


    CHAPTERS: 00:00 Intro 01:05 Beauty Favorites 02:58 Career Background 11:13 Joining K18 Hair 20:16 Working with Celebrities & Influencers 21:06 K18 Products 23:08 Building Brand Awareness 24:13 Working with Simone Biles 25:54 Working with Alix Earle 28:29 Working with Sofia Richie 29:26 Working with Dylan Mulvaney 32:38 Subscribe!

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    33 分
  • James & Robert Welsh Discuss Influencer Friendships
    2024/09/24

    In this episode, we dive into the evolving landscape of social media growth and the often-overlooked importance of collaboration. While the algorithm, may allow creators to go viral on their own, having a supportive community of fellow content creators is still essential for sustainable success. My guests today are James and Robert Welsh, also known as the Welsh Twins, who know from experience the importance of collaboration. We’ll discuss how building meaningful connections with other content creators and influencers can help you thrive in the ever-changing world of social media. Tune in to hear how James and Robert Welsh have grown together as a dynamic duo and why content creator friendships are still one of the most valuable tools for long-term growth!


    Follow James Welsh:

    - Instagram

    - TikTok

    - YouTube


    Follow Robert Welsh

    - Instagram

    - TikTok

    - YouTube


    Follow The Welsh Twins:

    - Instagram

    - YouTube


    CHAPTERS: 00:00 Intro 01:13 Career Journey 07:20 The Welsh Twins 08:59 Content Creator Collabs 10:50 Skincare Community Drama 18:44 Influencer Networking 22:06 Getting Cancelled 24:59 Content Creator Advice 29:42 Follow & Subscribe!

    Thanks for watching & listening!

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    31 分