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Myth-making with Content Marketing
- 2022/02/11
- 再生時間： 58 分
- ポッドキャスト
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サマリー
あらすじ・解説
In this episode, you'll learn how to develop one-of-a-kind content that stands out. We'll talk about how to use myth-making in content marketing to create more engaging, fascinating content. Prepare to learn how to use myth-making to modify your material and then take it to the next level.Don't miss this out!Join us today for this week's new podcast episode. Joseph is joined by our special guest Leigh Melander, Ph.D. , she has a doctorate in cultural mythology and psychology and has a background in writing and the performing arts, marketing, and strengthening communities nationally and internationally. She served as a board member for the Joseph Campbell Foundation, was featured on the History Channel as an expert on myth and story, and hosted the Myth America podcast. She is the author of Psyche’s Choice: The Frivolous Revolution, and is offering a virtual class on how to live mythically beginning February 19 on the Jung Platform. Leigh works with individuals, communities, and organizations to imagine past what they think as possible at Spillian: A Place to Revel, her regenerative center for imagination and creativity in the Catskills in New York.She'll explain how myth-making based on your brand story is a crucial thing to do, and she's going to tell us what you should be thinking about when you're doing that, so let's get started.https://www.facebook.com/Spillian/photos/?ref=page_internalhttps://spillian.com/https://www.instagram.com/spillianrevels/https://www.travelandleisure.com/trip-ideas/spillian-catskills-mansion-for-rentTune in for this sensible conversation at TalkRadio.nyc or watch the Facebook Livestream by Clicking Here.Segment 1Joseph begins the show by telling the audience the meaning of wise content. He describes it as a data intelligence driven, storytelling context created for promotional purposes and is an important piece to modern marketing. Joseph is a marketing technology expert as well as an award winning content producer who’s created incredibly detailed high quality articles and books. Joseph tells us about his company, Galileo Tech Media where he leads content teams that produce for over 500 companies. Introducing his friend and guest, Leigh Melander, Joseph tells us the focus of today’s episode. Leigh has a doctorate in mythology and psychology and background in writing the performing arts. Founder and head forementor at Spillian:The Place to Rebel; a regenerative center for creative individuals that are local or nearby Catskills NY. Joseph and Leigh talk about meeting at the center back in 2014 at her first event.Leigh expresses how she feels mythology can open people up to a new lens at life. Leigh talks about dedicating her work to mythology and what made her come to that decision. Joseph asks Leigh about her time being an expert on a history channel series. They segway the conversation to storytelling and why it’s important when you are creating content. Joseph and Leigh share their thoughts on truth within storytelling. Joseph mentions Leigh’s podcast, Myth America on the Joseph Cambell foundation channel. Segment 2Coming back from the break, Joseph asks Leigh why does storytelling matter? Leigh says it's the key to reaching out and connecting with others. Leigh explains the misunderstanding of myths. She tells us how we are always creating when we tell stories. Joseph talks about interactions and engagements and where we can look for feedback digitally. He tells us about a service he offers, a memorable tourism experience, to his guest that gives his company the emotional feedback they need. Joseph tells us a way to search our content’s engagements and it can help us improve our work. Leigh shares her mission and how her goal is to find creative and imaginative clients who want to co-create their own projects who are interested in learning more about themselves on a deeper level. Leigh remembers a moment where she realized she had to just go for it and put her work out there. Before the break, Joseph asks Leigh what's the difference between myths and stories. Segment 3Joseph and Leigh continue their discussion on the difference between writing through logos and mythos. Joseph asks can it shape how we talk to customers? Leigh shares how logos and mythos can intertwin in storytelling and help us connect with customers on a deeper level. Leigh explains that logos can be seen as a more logical or factual way of storytelling that focuses on the details where the mythos can focus on a more emotional and intuitive way of connecting with the customers. Joseph tells us how content isn't just about conveying the message but also appealing to the biases of a platform’s algorithm. Joseph and Leigh speak on the importance of marketing and understanding your audience. Before the break, Leigh breaks down archetypes and how it can help your content.Segment 4In the last and final segment, Joseph asks Leigh about her company’s mission. Leigh is driven to wanting to ...