• NEW RULES: Meet Buyers Where They Are (#6)

  • 2023/07/14
  • 再生時間： 15 分
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NEW RULES: Meet Buyers Where They Are (#6)

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  • Rule #6 is to meet buyers where they are, and that means to evolve your content strategy. For effective B2B marketers, the days of expecting your public-facing content to do the heavy lifting are gone. Buyers want more social proof than ever, and that means they're looking for recommendations in more "dark" channels -- Slack channels, Discord communities, and other private groups of their peers. 

    The New Rules of Relevance is a thought-provoking series from veterans Jared Johnson and Mitch Holdwick about what it takes to succeed in the modern world of B2B healthcare marketing. Let's dig in! (Relevant #12) 

    See omnystudio.com/listener for privacy information.
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Rule #6 is to meet buyers where they are, and that means to evolve your content strategy. For effective B2B marketers, the days of expecting your public-facing content to do the heavy lifting are gone. Buyers want more social proof than ever, and that means they're looking for recommendations in more "dark" channels -- Slack channels, Discord communities, and other private groups of their peers. 

The New Rules of Relevance is a thought-provoking series from veterans Jared Johnson and Mitch Holdwick about what it takes to succeed in the modern world of B2B healthcare marketing. Let's dig in! (Relevant #12) 

See omnystudio.com/listener for privacy information.
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