Artificial intelligence (AI) has been a game changer in healthcare marketing. Whether looking to improve patient engagement, optimize digital marketing efforts, or better track and analyze data, AI can help achieve your goals more effectively and efficiently. However, what key strategies and priorities should healthcare marketing teams consider when implementing AI in marketing plans?

Aaron Mauck, former Harvard faculty and the Vice President and Executive Partner at Advisory Board, leverages his extensive healthcare background to support digital initiatives by generating strategic and operational insights to tackle the core challenges impacting performance. Highlighting the challenges marketing teams face in keeping up with the rapid evolution of AI-powered health marketing, Aaron emphasizes an understanding of the evolving consumer landscape to shape loyalty and drive success. Marketers should prioritize a task-oriented design, simplifying the customer journey instead of introducing new technologies that increase friction. In addition, while generative AI can help streamline content creation and improve UX, it’s crucial to acknowledge the need for human oversight to ensure quality.

In this episode of For the Better, Ben Cash once again hosts Aaron Mauck, the Vice President and Executive Partner at Advisory Board, to discuss the challenges of AI implementation in healthcare marketing. Aaron highlights the potential of generative AI to simplify content creation and improve UX, explains the importance of a task-oriented UX design, and dissects the 70/20/10 rule in digital road mapping.