Navigating Digital Marketing: Building lifelong engagement through personalisation and community.
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Navigating Digital Marketing: Building lifelong engagement through personalisation and community.
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In this episode of Penny for Your Thoughts, host Darren Morely (Business Link Manager) explores digital marketing with two expert guests: Jess Finnegan (Community Fundraising & Partnerships Manager for NSPCC North Wales), and Dr Stephan Thomas (Senior Lecturer in Business Marketing, Bangor Business School). The discussion focuses on the powerful opportunities digital marketing brings to the third sector and beyond. Jess provides insights into the NSPCC’s varied initiatives and how digital marketing drives its campaigns. Guests touch on the benefits offered through the personalisation of digital space, where marketing efforts can build communities that not only engage with, but also actively support businesses and causes. Tune in to hear how the NSPCC approaches digital marketing as a lifelong journey, supporting and engaging with individuals from childhood and beyond.