In this episode of "The HR Lady" podcast, host Wendy Sellers and co-host JC delve into the complexities of international business expansion with special guest Sandra Schuett, CEO of Glocled from Berlin. Sandra shares her expertise in helping tech companies and other businesses navigate the challenges of expanding into European markets.

The discussion highlights the critical role of HR and business owners in managing legal compliance, recruitment, and the cultural nuances of new markets. Sandra emphasizes the importance of understanding local peculiarities and adapting marketing strategies to achieve success abroad. She provides valuable insights into the practical and value-based challenges that companies face when entering diverse European markets.

Throughout the episode, they explore the significance of cultural awareness in international collaboration, the need for local expertise, and the impact of leadership styles on global teams. The conversation is enriched with statistics and anecdotes, underscoring the necessity of cultural sensitivity and adaptable leadership in today's global business landscape.

Join Wendy, JC, and Sandra as they uncover the secrets to successful international expansion and offer actionable advice for HR professionals and business leaders. Don't miss this insightful episode filled with eye-opening moments and expert guidance for navigating the complexities of global markets.

Sandra Schuett sandra.schuett@glocled.com www.glocled.com