Neli Vazquez Rowland’s story is one of deep roots, family sacrifice, and a relentless commitment to improving lives. Born and raised in Chicago's Little Village, Neli grew up in a community where family meant everything. Her parents’ journey from Mexico to the United States, marked by separation and hard work, laid the foundation for the values that would guide her throughout her life.

"My parents made a huge sacrifice," Neli recalls, describing how her father came to the U.S. alone, working as a bracero before eventually reuniting with his wife and starting a family. Their determination to build a better life for their children was not just about providing, but about instilling values of hard work, faith, and community. These were the cornerstones of Neli’s upbringing, and they remain at the heart of her life’s work.

Neli's journey into finance was unexpected, a path she describes as one that found her rather than the other way around. She credits her husband with pushing her to pursue this field, despite her initial reluctance. "I didn't have a golden Rolodex," she admits, sharing how she began her career by cold calling from the Yellow Pages. But Neli's drive and curiosity led her to carve out a niche in Latin American investments, turning her into a subject matter expert in a field where she was a pioneer.

Yet, her success in finance was just the beginning. Neli and her husband saw a need in their community that went beyond financial gain. Their shared commitment to giving back led them to invest in real estate, but with a twist. Instead of simply building a portfolio, they began providing housing to those in need, laying the groundwork for what would become A Safe Haven, a nonprofit that has since helped over 140,000 people, including 30,000 veterans.

Neli speaks passionately about the importance of creating not just a home, but a pathway to self-sufficiency for those who have fallen on hard times. "The first thing people need is a roof over their head when they’re in crisis," she explains. But it doesn’t stop there. Neli and her team work to provide access to job training, employment, and permanent housing, offering a holistic approach that addresses the root causes of homelessness.

One of the most striking aspects of Neli’s work is her ability to see the big picture while remaining deeply connected to individual stories. She recalls the children who have come through A Safe Haven, many of whom are now thriving adults, unaware of the struggles their parents once faced. "It’s been my biggest reward in life," Neli reflects, knowing that her work has not only transformed lives but also broken cycles of poverty and despair.

Neli’s work is grounded in her faith, something she says has always guided her decisions. She believes in the power of community, of paying it forward, and of doing what is right, even when it’s difficult. Her approach to life and business is deeply personal, driven by a desire to honor the sacrifices her parents made and to create a better world for her children and future generations.

As Neli continues to expand her impact through her consulting business, Goals (GOLZ), she remains committed to helping others achieve their dreams. Whether it’s through real estate development, supporting Latino artists, or advocating for small businesses, Neli’s focus is always on creating opportunities for others.

In a world that often feels disconnected, Neli Vazquez Rowland’s story is a reminder of the power of community, the importance of family, and the impact one person can have when they lead with their heart. Her life’s work is not just about building homes or businesses; it’s about building a legacy of compassion, resilience, and hope.