Never Mind The Adverts

著者： Jon Evans Orlando Wood
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  • サマリー

  • The advertising podcast, hosted by Jon Evans (the Uncensored CMO) and Orlando Wood (Author of Lemon and Look Out). Each week we dissect the latest ads, the biggest breaking news and the most controversial opinions on advertising.
    © Uncensored CMO
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あらすじ・解説

The advertising podcast, hosted by Jon Evans (the Uncensored CMO) and Orlando Wood (Author of Lemon and Look Out). Each week we dissect the latest ads, the biggest breaking news and the most controversial opinions on advertising.
© Uncensored CMO
アート マーケティング 経済学
続きを読む 一部表示
エピソード
  • Where does the marketing money go? Plus dancing ponies, Sambuca shots and Olympic advertising

    Where does the marketing money go? Plus dancing ponies, Sambuca shots and Olympic advertising
    2024/07/25

    This week Jon and Orlando look at the IPA's data on marketing spend this year. The good news is, it's increasing, but are we putting spend in the right places? Should we be spending for the short term or investing for the long term?

    Timestamps

    • 00:00 Intro
    • 00:50 News
    • 10:59 Ad of the week
    • 13:54 Break from the commercials
    • 18:18 Name that brand
    • 24:41 Outro
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    25 分
  • Rory’s Man Bag, The Dirt on Persil, Michelle’s Mischief and some 17th Century career advice

    Rory’s Man Bag, The Dirt on Persil, Michelle’s Mischief and some 17th Century career advice
    2024/07/16

    Orlando and Jon are back from MAD//Fest, one of the biggest marketing festivals in the UK, where they discuss their key takeaways from industry legends such as Rory Sutherland and Sir John Hegarty.

    Timestamps

    • 00:00 Intro
    • 00:24 Madfest roundup
    • 10:49 Break from the commercials - 17th Century Career Advice
    • 17:05 Ad of the week - Adidas
    • 20:06 Drinks Trolley
    • 24:39 Name that brand
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    31 分
  • The real winners at Cannes and why humour is back

    The real winners at Cannes and why humour is back
    2024/07/02

    Jon and Orlando are back from a week at the Cannes Lions festival of creativity, where the advertising industry descend to celebrate the best work from the year. Using data from the System1 Test Your Ad database, they discuss what ads both scored big with the public and were admired by the industry, and why humour is at the core.

    Timestamps

    • 00:00 Intro
    • 00:29 Cannes Lions winners vs the data
    • 16:25 Break from the commercials
    • 20:27 Name that brand
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    25 分

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