『New Books in Business, Management, and Marketing』のカバーアート

New Books in Business, Management, and Marketing

New Books in Business, Management, and Marketing

著者： New Books Network
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 Interviews with the Authors of Books about All Aspects of BusinessNew Books Network マネジメント マネジメント・リーダーシップ マーケティング マーケティング・セールス 経済学
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  • Lizhi Liu, "From Click to Boom: The Political Economy of E-Commerce in China" (Princeton UP, 2024)

    Lizhi Liu, "From Click to Boom: The Political Economy of E-Commerce in China" (Princeton UP, 2024)
    2025/05/22
    Alibaba. Tencent. JD. Pinduoduo. Run down the list of China’s most valuable companies and you’ll find, for the most part, that they’re all e-commerce companies—or at least facilitate e-commerce. The sector created giants: Alibaba grew from just 5.5 billion renminbi of revenue in 2010 to 280 billion last year. But how did Chinese e-commerce firms shut out their foreign competition? How did they build trust in the system? Lizhi Liu answers these questions in her latest book, From Click to Boom: The Political Economy of E-Commerce in China (Princeton University Press: 2024), where she also studies whether the “Taobao villages” really worked, and how we should think about the “crackdown” on China’s tech sector in 2020 and 2021. Lizhi Liu is assistant professor at the McDonough School of Business at Georgetown University, where she is also a faculty affiliate of the Department of Government. You can find more reviews, excerpts, interviews, and essays at The Asian Review of Books, including its review of From Click to Boom. Follow on Twitter at @BookReviewsAsia. Nicholas Gordon is an editor for a global magazine, and a reviewer for the Asian Review of Books. He can be found on Twitter at @nickrigordon. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 時間
  • Darryl Campbell, "Fatal Abstraction: Why the Managerial Class Loses Control of Software" (W. W. Norton, 2025)

    Darryl Campbell, "Fatal Abstraction: Why the Managerial Class Loses Control of Software" (W. W. Norton, 2025)
    2025/05/09
    A tech insider explains how capitalism and software development make for such a dangerous mix. Software was supposed to radically improve society. Outdated mechanical systems would be easily replaced; programs like PowerPoint would make information flow more freely; social media platforms like Facebook would bring people together; and generative AI would solve the world’s greatest ills. Yet in practice, few of the systems we looked to with such high hopes have lived up to their fundamental mandate. In fact, in too many cases they’ve made things worse, exposing us to immense risk at the societal and the individual levels. How did we get to this point? In Fatal Abstraction: Why the Managerial Class Loses Control of Software (W. W. Norton, 2025), Darryl Campbell shows that the problem is “managerial software”: programs created and overseen not by engineers but by professional managers with only the most superficial knowledge of technology itself. The managerial ethos dominates the modern tech industry, from its globe-spanning giants all the way down to its trendy startups. It demands that corporate leaders should be specialists in business rather than experts in their company’s field; that they manage their companies exclusively through the abstractions of finance; and that profit margins must take priority over developing a quality product that is safe for the consumer and beneficial for society. These corporations rush the development process and package cheap, unproven, potentially dangerous software inside sleek and shiny new devices. As Campbell demonstrates, the problem with software is distinct from that of other consumer products, because of how quickly it can scale to the dimensions of the world itself, and because its inner workings resist the efforts of many professional managers to understand it with their limited technical background. A former tech worker himself, Campbell shows how managerial software fails, and when it does what sorts of disastrous consequences ensue, from the Boeing 737 MAX crashes to a deadly self-driving car to PowerPoint propaganda, and beyond. Yet just because the tech industry is currently breaking its core promise does not mean the industry cannot change, or that the risks posed by managerial software should necessarily persist into the future. Campbell argues that the solution is tech workers with actual expertise establishing industry-wide principles of ethics and safety that corporations would be forced to follow. Fatal Abstraction is a stirring rebuke of the tech industry’s current managerial excesses, and also a hopeful glimpse of what a world shaped by good software can off. Alfred Marcus is Edson Spencer Professor at the Carlson School of Management, University of Minnesota. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 時間 9 分
  • Sandra Matz, "Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior" (HBRP, 2025)

    Sandra Matz, "Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior" (HBRP, 2025)
    2025/05/07
    A fascinating exploration of how algorithms penetrate the most intimate aspects of our psychology—from the pioneering expert on psychological targeting. There are more pieces of digital data than there are stars in the universe. This data helps us monitor our planet, decipher our genetic code, and take a deep dive into our psychology. As algorithms become increasingly adept at accessing the human mind, they also become more and more powerful at controlling it, enticing us to buy a certain product or vote for a certain political candidate. Some of us say this technological trend is no big deal. Others consider it one of the greatest threats to humanity. But what if the truth is more nuanced and mind-bending than that? In Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior (Harvard Business Press, 2025), Columbia Business School professor Sandra Matz reveals in fascinating detail how big data offers insights into the most intimate aspects of our psyches and how these insights empower an external influence over the choices we make. This can be creepy, manipulative, and downright harmful, with scandals like that of British consulting firm Cambridge Analytica being merely the tip of the iceberg. Yet big data also holds enormous potential to help us live healthier, happier lives—for example, by improving our mental health, encouraging better financial decisions, or enabling us to break out of our echo chambers. With passion and clear-eyed precision, Matz shows us how to manage psychological targeting and redesign the data game. Mindmasters is a riveting look at what our digital footprints reveal about us, how they're being used—for good and for ill—and how we can gain power over the data that defines us. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    42 分

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