The return of the Unity Cup after 21 years electrified London’s Brentford Stadium, drawing record crowds and reigniting diasporan pride. With planning already underway for the 2026 edition, the tournament is more than just a celebration of African football. It’s emerging as a catalyst for global connection and economic opportunity.

This week, host Tiwa Adebayo sits down with Bloomberg reporters Olatomiwa Tobi and Nduka Orjinmo to explore how sport is becoming a powerful force in uniting African communities abroad, as well as a billion-dollar opportunity for brands willing to invest.

(Regular host Jennifer Zabasajja returns next week.)

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South African President Cyril Ramaphosa visited Washington last week to ease tensions amid a barrage of criticism from President Donald Trump, who has repeatedly spread false claims that there’s a genocide against White people in Africa’s most industrialized economy. Ramaphosa was intent on focusing on trade relations — the US is the country’s second-largest trading partner after China — but the US leader quickly turned the meeting into an interrogation. Bloomberg's South Africa Government Reporter S'thembile Cele was in the room and recounts the full story of the face-to-face Oval Office meeting.

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The future of Africa's economic progress, security and stability has been a key topic at this year's Qatar Economic Forum , an event powered by Bloomberg. How can the continent assert itself on global stage and superchage growth against an uncertain backdrop?

On this week's episode Jennifer Zabasajja brings you the best of this year's discussions featuring a deep dive into sovereign investment, a look at some of the region's most exciting start-ups and expert commentary on the roles of sustainability and AI in Africa's growing investment landscape.

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