Nick Allen of Geologie: The Importance of Product-Market-Founder-Fit for DTC brands.
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Nick Allen of Geologie: The Importance of Product-Market-Founder-Fit for DTC brands.
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In this podcast, Ben Tregoe interviews Nick Allen, the founder and CEO of Geologie, a personalized skincare company that started out just for men but has expanded to all genders and even added hair and body care lines.
Nick talks about his background experiences in investment banking, equity research, and his entrepreneurial start in the ride-sharing business. He also walks though Geologie’s journey as a company, why they chose a subscription model, and how they’ve evolved their marketing efforts.
Tune in as Nick shares the importance of product-market-founder-fit - where an entrepreneur needs to have a good idea, a market worth pursuing, and be the right person to execute the plan - and how fellow DTC founders can thrive in today’s environment.