One Shot: PSY's Gangham Style kicks off the K-Pop boom
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One Shot: PSY's Gangham Style kicks off the K-Pop boom
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In this edition of One Shot, Adam and Rob dive into a music video that didn’t just make waves—it created a global tsunami. PSY’s “Gangnam Style” exploded onto the scene in 2012, racking up over a billion views and introducing the world to K-pop in a way no one saw coming.
They unpack the visual madness, comedic genius, and cultural context behind the video that defined a digital era—and became a global phenomenon without ever aiming to be one.
Here’s what we’re covering:
How PSY leveraged absurdity, satire, and style to go viral
That iconic invisible horse dance—where it came from and why it worked
How the video subverts expectations in nearly every shot
The unexpected power of PSY’s “everyman” persona
What made “Gangnam Style” the perfect storm for early YouTube virality
Plus, Rob quizzes Adam on his knowledge of K-Pop bands.
It’s more than a catchy hook and a horse dance—this episode reveals how a single video kicked the K-pop door wide open for the world.
Stream it now and subscribe so you don’t miss the next One Shot.