In this episode of Operation Agency Freedom, host Chris Martinez welcomes Sarah Lukemire, CEO and founder of Brindle Digital Marketing, all the way from Colorado. Sarah brings over a decade of marketing experience to the table, specializing in website development, social media marketing, and branding services for the multifamily industry. Recently, she launched Rent Fetch, a groundbreaking software that integrates with property management systems to display real-time pricing and availability data. Join Chris and Sarah as they explore her entrepreneurial journey, discuss the challenges of scaling an agency, and delve into the intricacies of launching a successful software product. Whether you're an agency owner or a digital marketing enthusiast, this episode offers valuable insights into leadership, business growth, and innovative solutions in marketing. Tune in for a compelling conversation packed with actionable strategies and expert advice.

Resources

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• Check out our website and see how we can help you run a profitable agency bloompartners.io

Welcome back to another exciting episode of Operation Agency Freedom! I'm your host, Chris Martinez, CEO and founder of Bloom, where we specialize in management consulting and technology for marketing agencies. Today, we have a remarkable guest joining us: AJ Cassata, the co-founder of Revenue Boost. AJ has an incredible journey from founding a lead generation agency to steering Revenue Boost, which has helped over 400 agency owners skyrocket their client acquisition through cold outreach.

AJ is currently living in Vietnam, which was initially a short stint but turned into a five-year stay after he fell in love with the vibrant environment and the community of digital entrepreneurs. With a rich background in sales and sales management, AJ brings a wealth of knowledge in creating effective sales strategies and overcoming common challenges that agency owners face, such as follow-up and foundational sales skills.

In today's episode, we'll dive deep into AJ's transition from a traditional lead generation agency to a consulting powerhouse, discuss the importance of tailored and genuine outreach methods, explore the power of lead magnets, and much more. Plus, AJ has generously offered a free course on LinkedIn and email strategies, packed with templates and actionable tips to help you maximize your outreach efforts.

Don't forget to subscribe to our podcast and share it with your network. Check out our website and social media platforms for more insights into agency operation and scaling. Get ready for an episode filled with practical advice and inspiring stories on how to elevate your agency's sales game. Let's jump right in!

🎙️ Welcome to another exciting episode of Operation Agency Freedom! 🎙️

In Episode 178, our host Chris sits down with the insightful and experienced Steve Guberman, founder of Agency Outside and host of the "Agency Bites" podcast. With over 25 years in the agency space, Steve brings a wealth of knowledge to our discussion, touching on the challenges and triumphs of self-taught design during the COVID era, the invaluable role of drive and passion in learning, and the essence of living a life of service.

Steve shares his journey from a soul-crushing stint in corporate America back to the creative agency world, where he thrived as an agency owner for a decade before turning to coaching. He speaks passionately about the crucial lessons he’s learned, the importance of mentorship, and the often-overlooked psychological hurdles agency owners face, such as "copycat goals" influenced by social media.

Our conversation dives deep into the practicalities of building a scalable, balanced business, and the significance of setting genuine, personal goals. Steve introduces us to his "magic paintbrush" exercise for visualizing and achieving these goals, and we explore the necessity of discipline, focus, and effective delegation in entrepreneurship. Additionally, the evolving landscape of technology and AI and its dual role as both a challenge and an opportunity for businesses is discussed.

Tune in as Steve offers invaluable advice, a free 45-minute consultation to agency owners, and shares strategies on overcoming the distractions of the entrepreneurial world. Whether you're a solo operator or manage a team of 75, this episode is packed with insights that can help you realign and propel your agency to new heights.

Don't forget to subscribe, share this episode with your network, and join us as we navigate the intricate world of running a profitable and fulfilling agency. Let's get started! 🚀

Welcome back to another exciting episode of "Operation Agency Freedom"! Today, we're thrilled to dive into the world of print and its strategic role in modern marketing with our special guest, Andy Buyting, the founder and CEO of Tulip Media Group. In episode 177, Andy shares how Managed Service Providers (MSPs) and various businesses leverage printed magazines to stand out in a saturated digital landscape. He discusses how print media, despite its challenges in direct ROI measurement, offers tangible value and boosts brand recognition, leading to increased client meetings and market presence.

Chris Martinez, our host and CEO of Bloom, is eager to explore integrating print into his agency's strategies as a cost-effective complement to rising digital ad costs. Andy walks us through his entrepreneurial journey, highlighting the importance of recognizing personal strengths, delegating operational tasks, and aligning business with personal goals for sustained growth and freedom. From the distinctive jacket that became a hallmark of his branding to the scalable approach of Tulip Media, Andy's insights are invaluable for any entrepreneur looking to make a memorable impact.

Join us as we navigate the resurgence of print in a digital-heavy world, uncover practical strategies for brand differentiation, and learn how to effectively balance strategic focus with operational efficiency. This is an episode packed with actionable advice and inspiring stories that you won't want to miss!

Welcome back to another exciting episode of Operation Agency Freedom! I'm your host, Chris Martinez, CEO and founder of Bloom, where we specialize in helping marketing agencies increase profits, maximize value, and achieve eight-figure exits. In today's episode, we're thrilled to have Valerie Morris, a digital marketing and book marketing expert, joining us all the way from Copenhagen. Valerie, founder of Tintero Creative, has an impressive track record of leveraging her extensive marketing experience to help authors successfully launch their books. We'll discuss everything from her journey in digital marketing to her top strategies for a successful book launch. Whether you're an aspiring author or a seasoned entrepreneur, you won't want to miss Valerie’s invaluable insights! Tune in as we explore how a well-launched book can elevate your personal brand and generate new business opportunities. Let's get started!

Welcome back to another episode of Operation Agency Freedom! In today's insightful chat, we're thrilled to have Josh Crouch from Relentless Digital joining us. In this milestone episode, Josh and I dive deep into the world of podcasting, highlighting the significant role of content quality over mere lead generation. We'll discuss the importance of consistency for long-term growth and explore how treating a podcast like a business can open up diverse opportunities beyond client acquisition.

Josh shares the exciting advancements and strategic shifts he's implemented, like hiring a podcast manager and leveraging video content for broader reach on platforms like YouTube, Instagram, and Facebook. We also dissect the impact of SEO and AI on marketing strategies, emphasizing how media exposure drives audience engagement and brand omnipresence.

From engaging in industry events and networking to managing sponsorships and content production, Josh offers valuable insights on building a successful podcasting business. We'll also touch on the organic growth of his new AI-focused business, the benefits of having a co-host, and the importance of unscripted, authentic conversations.

So, get ready to learn from one of the top names in business management podcasting as we uncover the secrets to growing a podcast into a powerful business tool. Subscribe, share, and connect with us on Facebook, Instagram, LinkedIn, and YouTube, and let's dive into the fascinating world of podcasting with Josh Crouch!

Welcome back to another exciting episode of Operation Agency Freedom! In today's episode, your host Chris Martinez, CEO, and founder of Bloom, dives deep into the world of mortgage industry marketing with the legendary Nick Carpenter. Nick, the founder of the Legion of Loan Officers and a renowned trainer in the mortgage sector, shares his journey from navy brat to Air Force veteran, eventually becoming a top-tier marketing expert for loan officers.

Discover how Nick's innovative strategies for lead generation, including his "local celebrity builder" concept and live event tactics, help loan officers gain more control over their business and secure valuable realtor partnerships. We also explore Nick's unique approach to creating fast results and building lasting relationships in the ever-evolving marketing landscape. If you're looking for actionable insights and scalable strategies to optimize your agency's operations, this episode is a must-listen. So, grab your notepads and get ready to transform your marketing game!

Welcome back to another exciting episode of "Operation Agency Freedom!" Today, we sit down with Kenn Kelly, the CEO and founder of Never Settle, a globally awarded creative marketing and tech agency that prioritizes high performance without compromising ethical standards. Kenn's journey from a tumultuous upbringing to leading a successful agency is nothing short of inspiring. We'll dive deep into his daily routines, the mental and physical benefits of structured habits, and the challenges he faced in the world of entrepreneurship.

Kenn shares his transition from management consulting to running his own agency and discusses his commitment to employee well-being, such as capping work hours to prevent burnout. We also explore the innovative policies at Never Settle, their approach to managing client expectations, and how they navigate the fine line between profitability and ethical stewardship. Plus, get insights into Kenn's unique take on cold therapy, deep work, and the importance of faith and community in his personal and professional life.

Kenn Kelly has shared incredible insights with us today. If you’re ready to see how his agency, Never Settle, is making waves, check out neversettle.it for more!

Don't miss this conversation packed with actionable advice and profound reflections. Tune in now