• PARU Tea: How the viral matcha spot is transforming tea culture with love and purpose

  • 2025/04/03
  • 再生時間： 32 分
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PARU Tea: How the viral matcha spot is transforming tea culture with love and purpose

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  • What happens when a viral tea brand moves beyond the café model? For Amy Truong and Lani Gobaleza, it meant embracing a deeper purpose — blending sustainability, mindfulness and tradition. PARU Tea has evolved from a trendy matcha destination into a space dedicated to single origin, custom loose-leaf tea and ceremonial experiences. But their journey is more than just a business pivot, it's a love story rooted in shared passion and bold choices. In this episode, we dive into how this couple is redefining tea culture in San Diego, proving that slowing down can be just as revolutionary as going viral.
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What happens when a viral tea brand moves beyond the café model? For Amy Truong and Lani Gobaleza, it meant embracing a deeper purpose — blending sustainability, mindfulness and tradition. PARU Tea has evolved from a trendy matcha destination into a space dedicated to single origin, custom loose-leaf tea and ceremonial experiences. But their journey is more than just a business pivot, it's a love story rooted in shared passion and bold choices. In this episode, we dive into how this couple is redefining tea culture in San Diego, proving that slowing down can be just as revolutionary as going viral.
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