『PPC with YRV Dynamics』のカバーアート

PPC with YRV Dynamics

PPC with YRV Dynamics

著者： CEO and Founder of YRV Dynamics Yousaf Yunes
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 Yousaf Yunes, the CEO and Founder of YRV Dynamics has established himself in the realm of Pay-Per-Click (PPC) advertising with a focus on continuous growth and client satisfaction. Under his leadership, the agency has experienced multiple years of growth. His reputation for excellence is further highlighted by his Top Rated Plus status on Upwork, ranking him in the top 3% of all contractors on the platform. This recognition is supported by a 100% job satisfaction score from over 21 PPC clients. In addition to managing a full-service ad agency, Yousaf holds certifications in Meta Planning and Buying Blueprint and Google Ads Search & Video, showcasing his comprehensive understanding of digital advertising platforms. He is also the Winner of the 4As Monty McKinney Award issued by The American Association of Advertising Agencies.Copyright 2025 All Rights Reserved マーケティング マーケティング・セールス 経済学
エピソード
  • Skill-Up Using Chat GPT: Courses and SKOOL Will Be Obsolete

    Skill-Up Using Chat GPT: Courses and SKOOL Will Be Obsolete
    2025/06/04
    Yousaf Yunes discusses his recent experiences with Google Marketing, enhanced conversions, and the role of AI in learning. He reflects on how AI tools like ChatGPT can assist in skill development, particularly in digital marketing. Yousaf also explores the evolving landscape of online courses and mentorship, emphasizing the importance of hands-on experience and guidance in mastering complex topics like conversions and data analysis. takeaways
    • Yousaf shares insights from his experience with Google Marketing and enhanced conversions.
    • He emphasizes the importance of cleaning up data signals for better conversions.
    • AI tools like ChatGPT can significantly aid in learning complex topics.
    • Courses may be becoming less relevant as self-learning and mentorship rise.
    • Hands-on experience is crucial for mastering digital marketing skills.
    • Yousaf highlights the complexity of conversions and the need for foundational knowledge.
    • He discusses the potential of AI in designing learning programs.
    • Mentorship remains a key component in effective learning.
    • The conversation touches on the future of digital marketing education.
    • Yousaf reflects on the challenges of learning advanced conversions.
    Sound Bites
    • "Courses are really going away."
    • "AI can only teach you so much."
    Chapters 00:00 Exploring Google Marketing and Enhanced Conversions 03:05 The Role of AI in Learning and Skill Development 06:09 The Future of Courses and Mentorship in Digital Marketing 08:49 Understanding the Complexity of Conversions and Data Analysis keywords: Google Marketing, Enhanced Conversions, AI Learning, Digital Marketing, Data Analysis, GTM, GA4, Conversion Linker, Mentorship, Online Courses
    続きを読む 一部表示
    12 分
  • How Are Sales?

    How Are Sales?
    2025/06/01
    Yousaf discusses the importance of effective communication with clients regarding sales metrics and the need to translate data into actionable insights. He emphasizes the necessity of building a resource network to support clients' needs and highlights the value of networking with competitors to foster business growth. The dialogue provides practical advice for digital marketers and agency owners on how to navigate client relationships and enhance revenue generation. takeaways
    • Sales conversations should start with asking about leads and sales.
    • Regular check-ins with clients are essential for accurate data assessment.
    • Understanding the reality of sales performance is crucial for client retention.
    • Data must be translated into meaningful insights for clients.
    • Building a resource network is vital for providing comprehensive services.
    • Being a 'Swiss army knife' means having diverse skills and resources.
    • Networking with competitors can lead to mutual referrals and business opportunities.
    • It's important to have reliable contacts for SEO, email marketing, and creative services.
    • Always be prepared to recommend trusted professionals to clients.
    • Maintaining good relationships with competitors can enhance business growth.
    Chapters 00:00 Understanding Client Communication and Sales Metrics 04:38 Translating Data into Actionable Insights 10:42 Building a Resource Network for Success 15:07 The Importance of Networking with Competitors keywords: client communication, sales metrics, data insights, resource network, networking, digital marketing, SEO, email marketing, conversion tracking, advertising
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    15 分
  • Impression Share Deconstructed: From my YouTube Channel

    Impression Share Deconstructed: From my YouTube Channel
    2025/05/26
    Yousaf Yunes explains when to use Impression Share, its importance in lead generation, and how it relates to ad rank and budget. Yousaf emphasizes the need for a strategic approach to owning brand terms and optimizing campaigns for better performance. takeaways
    • Impression Share is crucial for understanding ad visibility.
    • Lead generation strategies differ from e-commerce strategies.
    • Owning specific keywords in targeted areas is essential.
    • Ad rank is influenced by cost per click and quality scores.
    • A good impression share for brand terms is 75-80%.
    • Conquering brand terms is a cost-effective strategy.
    • High impression share without conversions indicates an issue.
    • Campaign adjustments should focus on long-term goals.
    • Absolute top of page positioning is vital for brand campaigns.
    • Quality scores matter less when focusing on conversions.
    • Click here to view the video from the YouTube channel
    Sound Bites
    • "Impression Share is the way to go."
    • "This is definitely an exception."
    Chapters 00:00 Understanding Impression Share 02:55 Strategies for Lead Generation 05:45 Analyzing Ad Rank and Budget Impact 09:10 Optimizing Campaigns for Brand Terms
    続きを読む 一部表示
    11 分

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