We're thrilled to be back for our first episode of the year with Ellie Morgan, Digital PR Consultant at Evolved Search. Following Ellie's success of building quality and topical backlinks on top tier publications (including Huffington Post, Daily Mail and Yahoo) we discuss how using case studies and real-life focused content can help bolster Digital PR campaigns.

Digital PR is hot right now and attracting and retaining the best talent is essential. Alex Jones has years of experience managing some of the best brains in the industry. Now Head of PR at Kaizen, Alex talks us through perfecting his management style and building company culture that’s made to last. You can find the BlessingWhite © X Model of Engagement mentioned here.

If you work in marketing, or looking to get into the industry, you will have probably heard of Pretty Litter Marketer. Launched by Sophie Miller just over twelve months ago, the community aims to help students, graduates and those at the beginning of their marketing career find their feet. The online community now has (collectively) over 62,000 members! In this episode, we chat about the launch of this initiative, the inspiration behind it, and it's astronomical growth, whilst touching on new and emerging social media trends and what makes for a good social media strategy. 

This week we're joined by Will Hobson, PR Director at Rise at Seven. We delve deep into how public relations and pop culture are intertwined, how having a broad general knowledge is essential for reactive PR, and how we think the industry is likely to change over the next five years. Please like, subscribe and enjoy!

This week we're joined by Saffron Shergill - Digital PR Exec at Impression - to chat about the need for more diversity and inclusion within our industry. We also dissect the April Fools campaigns that caught our attention this year, for the right and wrong reasons! We apologise for any sound issues in this episode.