In this insightful episode we talk to industry expert and PR guru Alishia van Deventer. She tells it like it is and helps artists and musicians understand the difference between PR (public relations), publicity, publishing and artist management. She also explains how crucial it is to work with a budget, and that if you're serious about a career in music, you'll take PR and publicity very serious too. Once again, an absolute MUST WATCH episode!  MAKE SURE THAT YOU SUBSCRIBE TO THE BOMB PODCAST! 

About

Alishia van Deventer is the CEO, founder and owner of the successful PR Agency, Starburst Promotions as well as the Management Company, MuseStar Management.  She’s been a respected marketing specialist in the South African Entertainment Industry for more than 15 years.  She is very closely involved in the planning and implementation of various projects for corporate companies, projects for record labels, independent artists, films and production houses.  Some of the very successful clients and projects managed by her, include corporate giants like Huisgenoot, Filmfinity (Pty) Ltd, Dark Matter Studios, Klerekas.com, Ultima Financial Planners as well as acclaimed musicians and groups like RUBBER DUC, DOZI, Jan Blohm, Len Muller, Juan Boucher, ADAM, Joshua na die Reën.  She also manage two of the biggest TikTok stars in South Africa, Chané Grobler and Kingberto and together managed the successful planning, implementation and releases of award winning South African films like PAD NA JOU HART, LEADING LADY, BALLADE VIR ‘N ENKELING, HOLLYWOOD IN MY HUIS, KEEPING UP WITH THE KANDASAMY’S, VIR ALTYD, NOEM MY SKOLLIE (South Africa’s official Oscar entry in 2017), DIE ELLEN PAKKIES STORIE, STROOMOP, VIR DIE VOËLS, KROTOA, MOFFIE.  Some of the international releases they have worked on include:  ACRIMONY, I, Tonya, I CAN ONLY IMAGINE, JOHN WICK 3, THE UNFAMILIAR, MILITARY WIVES, PINOCCHIO and THE FATHER.  She applies a strong corporate background an out-of-the-box-thinking with her knowledge of the Entertainment Industry to ensure the success of each project she takes on.  She is also a member of the Executive Board of the kykNET Ghoema Council.

Since recording this episode, Starburst Promotions and The BOMB Podcast have joined forces to bring fresh, empowering and educational content to the global music community.

Contact

Website: https://starburstmusic.co.za/

E-mail Starburst: info@starburstmusic.co.za

E-mail: alishia@starburstmusic.co.za

Cell: 083 635 4717

(20+) Facebook: Alishia Van Deventer

Twitter: @AlishiavanDev

Instagram: @alishiavandeventer