Join host Steve Cook, alongside Christie Copeland, on Paradigm Playbook as they explore the exciting—and at times intimidating—world of artificial intelligence for small business owners. From writing social media posts and drafting contracts to developing full-scale marketing plans, AI is revolutionizing how entrepreneurs operate.

In this episode, the duo dives into tools like ChatGPT, Perplexity, Loom, and more—sharing real-world examples of how AI can boost productivity, spark creativity, and save valuable time. Whether you're an AI skeptic or just starting to explore its potential, this episode offers the insights and inspiration you need to bring AI into your business toolkit.

Timestamps:
00:00 – Welcome to Paradigm Playbook
00:14 – Meet Christie Copeland
00:46 – Diving into AI: What Could Go Wrong?
02:08 – AI in Social Media and Small Business
04:07 – Exploring AI Tools for Video and Writing
09:56 – AI in Marketing and Meeting Management
12:38 – Creative Uses of AI: From Vision to Execution
18:27 – Practical AI Applications and Time-Saving Tips
23:11 – Final Thoughts and Future Discussions

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In Episode 98 of Paradigm Playbook, host Steve Cook welcomes real estate strategist and Certified Exit Planning Advisor, Jason Bush, for a deep dive into the intersection of entrepreneurship and real estate. Drawing from his experience at Linville Team Partners, Jason unpacks the key decisions entrepreneurs face when choosing a location—rent vs. own, capital sourcing, and aligning site selection with strategic growth goals.

From youth sports facilities to small business startups, this episode offers clear, actionable guidance on how to think long-term when it comes to physical space. Whether you’re expanding or just starting out, you’ll gain insights that help turn your real estate decisions into competitive advantages.

⏱ Episode Highlights:
00:00 Introduction and Guest Welcome
00:42 Jason Bush's Professional Background
02:28 Personal Interests and High School Days
04:14 Entrepreneurial Insights and Real Estate Strategies
08:00 Capital and Funding Options for Startups
15:37 Qualitative Factors in Real Estate Selection
22:00 Quantitative Factors and Financial Considerations
25:22 Conclusion and Contact Information

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In this episode of Paradigm Playbook, hosts Steve Cook and Timothy Horan explore creative strategies for generating revenue through events that go beyond the four walls of your business.

From youth sports clinics to charity golf tournaments and adult leagues, Timothy—an experienced entrepreneur and event strategist—shares how he’s built successful, scalable event models that promote brand growth and community engagement.

💡 You’ll learn:

• How to attract new clients through local events
• Why t-shirts and branding can be powerful marketing tools
• Tips for planning profitable, mission-aligned events
• How to scale through events without needing a facility

Whether you’re in gymnastics, baseball, or running an adult rec league, this episode offers real-world tips and inspiration to help you diversify revenue and expand your impact.

🎧 Tune in for actionable advice, creative event ideas, and stories from the field!

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This week, host Steve Cook sits down with former champion gymnast, coach, and mental performance expert Lisa Mitzel. From her days as a junior Olympian to helping lead the University of Utah to 4 national titles, Lisa shares her journey through elite athletics and into the world of mental training and sports psychology.

Lisa discusses the power of mindset, why mental health belongs in every training plan, and how her business, Zen Tiger Mind, is helping athletes and coaches build lasting resilience. She also discusses her books, Focused and on Fire and Focused and Inspired, which are packed with practical tools to unlock peak performance.

🎙️ A must-listen for coaches, athletes, and anyone passionate about mental health in sports.

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In this episode of Paradigm Playbook, host Steve Cook breaks down the top strategies from his live workshops tailored to sports and small business entrepreneurs. Aimed at businesses generating $1–5M in revenue, Steve shares practical insights on working on your business (not just in it) 💼, building partnerships, boosting visibility 📈, embracing discomfort, innovating daily, and preparing for a successful exit. Tune in for tactical tips to grow smarter and stronger—one strategy at a time.

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🎙️ In this episode of Paradigm Playbook, host Steve Cook teams up with marketing expert and former gym owner Christie Copeland to explore what it takes to build a standout sports business. From the power of logo design to finding your brand voice and building a strategic marketing plan, they share decades of industry experience and real-world tips. Whether you're launching a new venture or refining your current brand, this episode delivers actionable insights to elevate your game.

▶️ Hit play and let’s get your marketing playbook in championship shape! 🏆

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🎧 On this episode of Paradigm Playbook, host Steve Cook dives into the dynamic world of sports entrepreneurship with Britt Kleine, COO of Dominique Dawes Gymnastics and Ninja Academy. From her early days at City Fitness to overseeing location growth at DDGNA, Brit shares hard-earned lessons on scaling operations, developing high-performing teams, and preserving mission-driven values.

🤸‍♀️Whether you're in the fitness industry or leading your own team, this episode offers a masterclass in building community, optimizing processes, and turning passion into sustainable impact.

🎙️Tune in and get ready to elevate your playbook.

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In this special Paradigm Playbook replay, Olympian Dominique Dawes shares how she turned her passion into purpose and transitioned from elite athlete to entrepreneur.
💬 Hear her story of resilience, leadership, and building something better for the next generation.
🎧 Listen now: Dominique Dawes on Life After the Olympics

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