
Paris Episode: Decoding Fashion’s Future - Barbara Maiocchi on Data-Driven Trend Forecasting & Cultural Insight
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What if fashion trends weren’t just guessed - but predicted with precision?
In this visionary episode of The Runway Society, host and creator Michaela Leitz sits down in Paris with Barbara Maiocchi, CEO, Creative Director & Co-Founder of Livetrend.co , to explore how data, intuition, and cultural fluency converge to forecast the future of fashion.
We dive into:
•How Barbara and her team anticipate trends with accuracy using data and pattern recognition
•Why intuition alone isn’t enough in a globalized, fast-moving industry
•How cultural decoding across fashion capitals sharpens trend insight
•The art of identifying what consumers truly want - before they even know it
•The power of translating raw data into emotionally intelligent decisions
This episode goes deep into strategy, intention, and building a future-facing industry that sees beyond the next season.
Barbara is shaping a new era of foresight - where trend prediction is not trend chasing, but cultural leadership.
Watch the complete episode on YouTube: https://www.youtube.com/@the_runwaysociety
🔗 Connect with Barbara on LinkedIn:https://www.linkedin.com/in/barbara-maiocchi-livetrend/
🌐 Learn more about Livetrend.co
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