Nicole Atchison is the CEO of PURIS Holdings, a vertically-integrated plant-based food company that operates from field to fork in primarily yellow peas. Nicole leads the agriculture side of the business, including contracting with growers, seed development and breeding, and innovation in product development. Her brother Tyler leads the ingredient side of the business. PURIS operates throughout the entire supply chain from developing genetics to developing new markets.

“So if you're making a high protein cereal, you need a different pea protein than if you're making a plant-based beverage, which is still using a pea protein. But those two pea proteins are slightly different. And that's really the innovation that we do on our processing side, is we create these different proteins with different functionalities so that they can work in these different applications.” - Nicole Atchison

Atchison describes the wet protein processing they are using that provides a unique protein stream with a lot of potential for furthering plant-based protein production. She sees potential for pulse proteins in providing protein sources for both consumer beverages and medical nutrition. As they ramp up production, PURIS Holdings is also active in ongoing efforts to regulate the impact of foreign pulse crop processing and imports affecting both global and domestic markets.

“I'm a huge advocate for pulse based ingredients because I do think that as much as we want and encourage people to have and eat whole pulses, that's not where the American consumer is today. We like convenient foods, packaged and processed. That's where our market is. And so we need to be able to drive these crops into those channels as well and that's why processing is so critical to the market.” - Nicole Atchison

This Week on Growing Pulse Crops:

• Meet Nicole Atchison is the CEO of PURIS Holdings
• Discover the journey PURIS Holdings has taken to develop plant-based proteins and their initial introduction to pulse crops
• Explore the global ingredient market for pulses and the operations of processing pulse crops

Growing Pulse Crops is produced by Dr. Audrey Kalil and hosted by Tim Hammerich of the Future of Agriculture Podcast.