"Pay Yourself First."
It’s become a buzzword in business…but what does it really mean?

In this week’s episode, we’re diving into one of the biggest sources of financial stress for business owners – paying yourself. Most of us weren’t taught how to handle business finances, and it creates a ton of anxiety. Am I saving enough? Doing it right? Transferring money properly?

We get into:

• What “paying yourself first” actually looks like in practice
• Why you can’t pay yourself with money the business isn’t making
• How consistency is key (just like rent or your EMR)
• Whether to use payroll or just transfer funds directly
• How to overcome the anxiety and confusion around business finances

At the end of the day, the most important thing you can do to pay yourself well is to make the business successful. There’s no revenue cap — so optimizing your caseload is the fastest way to give yourself a raise.

👉 Ready to take your business to the next level?
Cohort #5 of the Business Accelerator is now open for registration! This 6-month coaching intensive is designed to walk you step-by-step through the systems, marketing, and mindset shifts you need to grow a profitable, sustainable business.
Apply now at www.pelvicptrising.com/accelerator!

About Us

Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.

Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes. Together, Jesse and Nicole have helped 600+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them!

Get in Touch!

Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).

Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!

“Don’t poke your patient.”
It’s something we say all the time, but it’s how almost all of us were taught in pelvic health.

Poking—pressing around internally to assess the pelvic floor—isn’t just ineffective, it’s also the wrong way to treat.

In this episode, we break down:

• Why the “poke-and-see” method doesn’t work
• How it’s completely different from how we assess any other muscle group
• Why it causes patients to tense, brace or withdraw
• What you should be doing instead to actually get helpful, functional information
• How mentorship and advanced training can help you move past this outdated approach

This isn’t just a clinical technique—it’s about making patients feel safe, understood, and better with every visit.

✨ Want to create a business that energizes you instead of draining you?
Join our FREE training: How to Create a ‘Hell Yes’ Experience from First Click to Final Visit

About Us

Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.

Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes. Together, Jesse and Nicole have helped 600+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them!

Get in Touch!

Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).

Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!

Burnout hits pelvic rehab business owners twice as hard.

First, there’s the emotional and mental weight of treating patients with chronic and complex issues—something all clinicians face.

But then there’s a second, heavier layer: the unique stress and responsibility of owning a business.
You’re wearing all the hats. Managing a team. Marketing. Making financial decisions. Juggling it all—and still trying to be present in your actual life.

In this episode, we talk about:

• The two layers of burnout that hit business owners
• Why owning a business is a marathon, not a sprint
• How to recognize the early signs of burnout before it takes over
• Strategies we use (and teach!) to prevent burnout while running a business you’re proud of

✨ Want to create a business that energizes you instead of draining you?
Join our FREE training: How to Create a ‘Hell Yes’ Experience from First Click to Final Visit

This is one of the best ways to fill your schedule and reduce burnout—by creating patients who are bought in from the beginning. Register here: www.pelvicptrising.com/hellyes

🎯 Ready to level up your business?
The next round of our 6-month Business Accelerator opens in June for our July cohort. Apply now at www.pelvicptrising.com/accelerator and we’ll make sure you’re a great fit!

About Us

Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.

Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes. Together, Jesse and Nicole have helped 600+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them!

Get in Touch!

Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).

Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!