Pete Salsich III, an entertainment and intellectual property attorney, discusses the importance of copyright in the entertainment and media industry. He explains how copyright is at the heart of all contracts and licensing agreements in the industry. Pete also advises businesses on safeguarding their media, entertainment, and marketing businesses from potential litigation by understanding copyright law and obtaining the necessary rights and permissions. He also discusses the use of social media influencers and the importance of disclosing sponsored content. Pete further explores the evolving landscape of data privacy laws and the need for businesses to protect personal information. Lastly, he touches on the legal implications of artificial intelligence in relation to copyright. The conversation explores the impact of AI on copyright law and the creative industry. It delves into the four factors of fair use and how AI can potentially infringe on the commercial value of original works. The discussion highlights the challenges faced in the music and news industries, where AI can scrape content and generate new works that undermine the economic value of the originals. The conversation also touches on the use of AI in music streaming services and the potential for lawsuits and legislation to shape the future of AI and copyright law. The guest shares insights from his experience in notable copyright cases, including the use of tattoos in movies and the legal implications of AI-generated content.