In this episode of Pinch & Dive, Owi and Ula unpack the slow death of passive entertainment and the explosive rise of interactive, immersive experiences. From gamified Snapchat filters and Roblox concerts to immersive anime and AI-driven storytelling, we explore how the line between viewer and participant is rapidly disappearing.

We discuss major brand activations like LEGO x Formula 1 and ELF Beauty in Roblox, immersive training tools, and how companies can build stronger emotional connections with audiences through play, not just viewing. This is your guide to understanding why the future of entertainment is gamified, social, and fully interactive.

Thanks for tuning into Pinch & Dive—a podcast where industry experts explore the evolving worlds of immersive media, experiential marketing, and interactive tech.

Hosted by two seasoned experts from the global creative industry:

🔧 Mateusz “Owi” Owsiany – CEO and Executive Creative Director of MPMTeam, a Global Award-Winning Creative Agency. With over a decade of experience, Owi helps brands craft unforgettable experiences that merge storytelling, strategy, and cutting-edge tech across the U.S. and Europe.

🌐 Ula Nairne – Immersive producer and strategist delivering bold, tech-driven experiences for top-tier global brands across Asia, Europe, and the U.S. Her work turns emerging technologies into real-world impact for some of the world’s most influential companies.

Each episode offers fresh insights, deep dives, and real talk with the people building what’s next — minus the hype, plus the vision.

Pinch in. Dive deep. And join us at the edge of what’s possible.

🎧 Follow us on Spotify, Apple Podcasts, or your favorite podcast platform
📩 Got thoughts or ideas? Drop us a DM or comment—we love hearing from you!
💥 Don’t forget to subscribe & share if you got value from today’s episode.

In the debut episode of Pinch & Dive, Owi and Ula dive into how immersive technology is transforming e-commerce—from interactive 3D shopping experiences to AI-powered AR assistants. They unpack how Gen Z and Gen Alpha demand more sensory, personalized, and gamified purchase journeys—and why brands must adapt or get left behind.

The hosts explore everything from Roblox x Shopify collabs to virtual fashion, Snapchat lenses, and the role of wearables and AI in shaping what comes next. Whether you're in retail, marketing, or just curious about the future of digital shopping—this one's for you.

Thanks for tuning into Pinch & Dive—a podcast where industry experts explore the evolving worlds of immersive media, experiential marketing, and interactive tech.

Hosted by two seasoned experts from the global creative industry:

🔧 Mateusz “Owi” Owsiany – CEO and Executive Creative Director of MPMTeam, a Global Award-Winning Creative Agency. With over a decade of experience, Owi helps brands craft unforgettable experiences that merge storytelling, strategy, and cutting-edge tech across the U.S. and Europe.

🌐 Ula Nairne – Immersive producer and strategist delivering bold, tech-driven experiences for top-tier global brands across Asia, Europe, and the U.S. Her work turns emerging technologies into real-world impact for some of the world’s most influential companies.

Each episode offers fresh insights, deep dives, and real talk with the people building what’s next — minus the hype, plus the vision.

Pinch in. Dive deep. And join us at the edge of what’s possible.

🎧 Follow us on Spotify, Apple Podcasts, or your favorite podcast platform
📩 Got thoughts or ideas? Drop us a DM or comment—we love hearing from you!
💥 Don’t forget to subscribe & share if you got value from today’s episode.