Pivotal Growth Partners is known for their ability to identify, prepare, and develop emerging brands into best in class growth concepts. Pivotal is deeply engaged in fostering the growth of any brand they engage with, actively contributing insights, systems and processes, expertise, and resources (both human and financial). They bring 40 years of experience in franchise strategy, growth implementation, real estate site selection/acquisition, design/construction management, and best in class market launch and new store opening (NSOs) strategies and techniques to any emerging brand they work with.

Today, Casey Cooley, the President of Pivotal Growth Partners joins me to talk about their expertise in franchise growth and expansion.

[1:48] - Casey shares the start of Pivotal Growth Partners and what the mission has been since its inception.

[3:12] - Emerging brands are franchises with 0-20 locations. They have some systems that have been tested and vetted and have some experience under their belt.

[4:53] - Many business owners are looking to franchise, but growth can be a huge challenge.

[7:08] - One thing that Pivotal Growth Partners guides clients through is the journey of growing pains in building a franchise brand.

[9:42] - A common challenge is founders needing to give up a little bit of control to allow the brand to grow.

[11:59] - Pivotal helps brands with both human and financial resources.

[14:17] - Covid certainly changed the approach in brand growth, but Pivotal came out of it with new strategies to handle unusual variables.

[17:04] - Replicable concepts are the key and are attractive to franchisees and brand growth.

[18:56] - The brands that stick around are the ones with a system that allows an average person to become a franchisee and experience success.

[20:37] - Casey shares some of the upcoming goals for Pivotal Growth Partners as well as some of the emerging brands that he’s excited about.

Pivotal Growth Partners Website