• Podcast Ad Spend Continues to Rise but at What Cost?

  • 2022/02/26
  • 再生時間: 12 分
  • ポッドキャスト

Podcast Ad Spend Continues to Rise but at What Cost?

  • サマリー

  • More money is being spent on advertising in podcasts, but does this mean we will be listening to less podcast content? And what could this mean for small, independent podcasters?

    Have questions about Podcasting? Join Aimee & Ant as they answer them on their podcast - https://podcasterhq.net/podcasting101 

    BROADCAST NOTES:

    Based on the following news articles: 

    • http://www.insideradio.com/podcastnewsdaily/top-ten-podcast-advertisers-doubled-spending-in-2021-betterhelp-was-top-spender/article_b1a36554-8b5e-11ec-9f21-93c2bb6318c4.html
    • http://www.insideradio.com/podcastnewsdaily/podcast-ad-frequency-hit-new-record-in-q4-how-much-is-too-much/article_76256088-89d1-11ec-aaa2-47d87889b5b7.html
    • https://www.edisonresearch.com/super-listeners-2021-from-edison-research-and-ad-results-media/  

    Links mentioned:

    • Google Search - https://www.google.com/search?q=podcast+jobs
    • PodNews - https://podnews.net/
    • LinkedIn - https://www.linkedin.com/jobs/search/?keywords=Podcast 
    • Indeed - https://www.indeed.com/ 


    PodcasterHQ News Podcast is available on your favorite Podcast Player

    Website: https://PodcasterHQ.net 

    Podcaster HQ Merch Store: https://PodcasterHQ.store 

    Instagram: https://instagram.com/PodcasterHQ 

    Facebook: https://facebook.com/PodcasterHQ

    Twitter: https://twitter.com/PodcasterHQ 


    PodcasterHQ News airs on Fridays



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あらすじ・解説

More money is being spent on advertising in podcasts, but does this mean we will be listening to less podcast content? And what could this mean for small, independent podcasters?

Have questions about Podcasting? Join Aimee & Ant as they answer them on their podcast - https://podcasterhq.net/podcasting101 

BROADCAST NOTES:

Based on the following news articles: 

  • http://www.insideradio.com/podcastnewsdaily/top-ten-podcast-advertisers-doubled-spending-in-2021-betterhelp-was-top-spender/article_b1a36554-8b5e-11ec-9f21-93c2bb6318c4.html
  • http://www.insideradio.com/podcastnewsdaily/podcast-ad-frequency-hit-new-record-in-q4-how-much-is-too-much/article_76256088-89d1-11ec-aaa2-47d87889b5b7.html
  • https://www.edisonresearch.com/super-listeners-2021-from-edison-research-and-ad-results-media/  

Links mentioned:

  • Google Search - https://www.google.com/search?q=podcast+jobs
  • PodNews - https://podnews.net/
  • LinkedIn - https://www.linkedin.com/jobs/search/?keywords=Podcast 
  • Indeed - https://www.indeed.com/ 


PodcasterHQ News Podcast is available on your favorite Podcast Player

Website: https://PodcasterHQ.net 

Podcaster HQ Merch Store: https://PodcasterHQ.store 

Instagram: https://instagram.com/PodcasterHQ 

Facebook: https://facebook.com/PodcasterHQ

Twitter: https://twitter.com/PodcasterHQ 


PodcasterHQ News airs on Fridays



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