In this episode of Podcast Mark, host Mark de Grasse chats with Sam Carlson about the ever-evolving landscape of marketing, emphasizing the importance of ethical practices and customer-centric strategies. They delve into the challenges and opportunities for young marketers, highlighting the significance of foundational principles and long-term thinking in achieving success. The discussion also touches on the detrimental effects of "processed" marketing and the need for authenticity and relationship-building in business.

TOPICS:

- Introduction to Guest: Sam Carlson: Background in serial entrepreneurship and focus on ethical marketing practices.

- Challenges for Young Marketers: Common pitfalls and misconceptions young marketers face and the importance of starting on the right foot.

- Ethical Marketing and its Necessity: The potential for corruption in marketing and the balance between honesty and effectiveness.

- Community and Education: Sam's initiatives at UpHex with daily classes and free courses for marketers.

- Comparison of Marketing to Processed Foods: Modern marketing tactics compared to traditional whole foods approach, highlighting the importance of authentic marketing knowledge.

- Building Trust and Relationships: The value of customer relationships in traditional marketing versus modern scaling and quick gains.

- Case Studies and Real-world Examples: Success stories from the UpHex community showcasing the impact of ethical and customer-focused strategies.

- Long-term Approach to Business Success: Emphasizing patience, perseverance, and the importance of building brand authority and trust.

- Future of SEO and Content Marketing: Potential impacts of AI on organic search and the necessity of valuable, engaging content.

- Market-Product Fit: The importance of understanding the market before developing products and tips for solving market needs.

- Entrepreneurial Focus and Discipline: Strategies for maintaining business simplicity, efficiency, and avoiding distractions.

LINKS:

Sam Carlson: https://www.linkedin.com/in/sam-carlson-3a44b7b/

Uphex: https://uphex.com/

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In this engaging episode of Podcast Mark, host Mark de Grasse and his guest Scott Cunningham dive into the intersection of personal, professional, and business development, highlighting the significance of energy and emotions in decision-making. They explore efficient content creation, balancing hustle with relaxation, and the evolution of productivity strategies. Through vivid examples and personal anecdotes, the episode underscores the importance of delegation, trust in team members, and the role of meditation in enhancing focus and presence.

TOPICS
- Efficient Content Creation: Insights into maximizing productivity through multi-format content production.
- Balancing Hustle and Relaxation: The shift from hustle culture to a balanced approach in professional life.
- Delegation and Trust: The importance of trusting team members and effective delegation for business growth.
- Personal Development through Meditation: Methods and benefits of meditation in achieving mental clarity and presence.
- Personal Anecdotes: Stories of balancing family life and professional responsibilities.
- Interpersonal Relationships: Differences in building relationships within and outside of business contexts.
- Practical Tips: Meditation techniques and the importance of being present in the moment.

GUEST INFORMATION:
Scott Cunningham: https://www.linkedin.com/in/scottjohncunningham/
Merchant Mastery: https://merchantmastery.io/
Social Lite Communications: https://sociallite.ca/

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Mark de Grasse chats with SEO expert Keith Breseé about the intersections of personal and professional life, emphasizing the power of consistent effort and strategic networking. Keith shares his journey of transitioning into new business ventures, fatherhood, and the challenges of maintaining work-life balance. They delve into valuable insights on content creation, leveraging small influencers, and the significance of perseverance in achieving success.

TOPICS:
- Transitioning Spaces: Both Mark and Keith discuss their recent moves to new workspaces and the impact on productivity.
- Content Creation Strategy: Keith's goal of producing 100 videos in 100 days to launch a new offer and build his personal brand.
- Networking and Influence: Insights from Noah Kagan on starting small with influencer partnerships and gradually scaling up.
- Consistent Effort: The importance of doing something consistently for 100 days to create meaningful change, with examples from fitness and business.
- Personal Development: Mark and Keith talk about overcoming personal excuses and creating convenient setups to reduce friction in achieving goals.
- Anger Management and Therapy: Keith's journey through therapy to handle anger and improve mental health, including techniques like acknowledging emotions.
- Martial Arts and Fitness: Keith's return to Kung Fu as a way to stay fit and manage stress.
- Balancing Personal and Professional Life: The challenges of being a parent and maintaining personal interests and professional growth.
- SEO and Organic Growth: Keith's expertise in SEO and his agency, The Traffic Dojo, focusing on organic growth strategies.

LINKS:
Keith Breseé: https://www.linkedin.com/in/keith-bresee/
The Traffic Dojo: https://www.thetrafficdojo.com/

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In this engaging episode of Podcast Modern, host Mark de Grasse converses with guest Richard Scierka, exploring the fluid interplay of personal, professional, and business development. As Richard shares his journey from broadcasting aspirations to a PR and communications professional, the conversation delves into the challenges and revelations of remote work, the integration of AI in business practices, and the invaluable role of physical workspaces in fostering productivity and creativity. The episode is a testament to adaptability and the evolving nature of work in an increasingly digital landscape, offering listeners both inspiration and practical advice.

TOPICS:
- Personal Connections and Networking: Insights into how casual interactions can lead to meaningful professional relationships.
- Transition from Broadcasting to PR: Richard's career shift and the skills transfer between different media roles.
- Challenges of Remote Work: Discussion on the drawbacks of working from home, like isolation and lack of routine, and how dedicated workspaces can mitigate these issues.
- Role of AI in Business: How AI tools like "Sora" and "Hey, Jen" are reshaping business communications and operational efficiency.
- Value of Physical Workspaces: The benefits of having a dedicated office space to separate work from home life, especially post-COVID.
- Community and Collaboration: Utilizing shared spaces to foster community interaction and professional collaborations.
- Volunteering and Community Service: Richard's experiences with volunteering and how it enriches both personal growth and professional networks.
- Insights from Successful Entrepreneurs: Valuable lessons on business growth, failure, and success from seasoned entrepreneurs.
- Future of Podcasting and Content Creation: Encouragement for professionals to leverage podcasting as a tool for connection and business development.

LINKS:
Richard Scierka Linkedin: https://www.linkedin.com/in/scierka/
Scierka-Lang Media Solutions: https://www.scierkalang.com/

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In this engaging episode of Podcast Mark, host Mark de Grasse sits down with Corey Quinn, a seasoned marketing executive and entrepreneur, to explore the profound transitions in personal and professional life. Corey shares his journey from a high-paced corporate setting to the freedom and challenges of consulting, eventually steering towards entrepreneurship with a focus on building a sustainable business. The discussion offers a wealth of insights on aligning personal values with professional endeavors to achieve a harmonious life.

TOPICS:

• Corporate to Consulting Transition: Corey delves into his experience of moving from a corporate environment, where he served as a Chief Marketing Officer, to establishing himself as a consultant. He discusses the reasons behind his shift, emphasizing the need for a break from the corporate growth pressures.
• Entrepreneurial Aspirations: The conversation shifts towards entrepreneurship, highlighting Corey’s insights on the importance of building a company that not only fulfills professional goals but also aligns with personal freedoms and responsibilities.
• Challenges of Consulting: Corey candidly shares the initial allure and subsequent challenges of consulting, such as managing multiple clients, which he likens to having multiple bosses, and the realization that consulting does not scale as a solo endeavor.
• Strategic Business Moves: Corey discusses his plans for launching a membership program aimed at providing scalable, valuable content to a broader audience, bridging the gap between his book and high-end consulting services.
• The Future of Marketing and AI: Mark and Corey touch upon the evolving landscape of marketing and the potential of AI to revolutionize branding and customer engagement, emphasizing the importance of adaptability in the digital age.
• Personal Reflections and Future Plans: Both speakers share their reflections on the necessity of work-life balance, the strategic hiring of roles such as executive assistants, and the anticipation of future business developments in niche markets.

LINKS:
Corey Quinn Website: https://www.coreyquinn.com/
Corey Quinn Linkedin: https://www.linkedin.com/in/coreyquinn/

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SUMMARY
In this engaging episode, Mark de Grasse interviews his friend Mark Stern, founder of Custom Box Agency. Stern shares his inspiring journey from a successful but unfulfilling corporate career to becoming an entrepreneur and discovering his passion for creating immersive physical experiences that complement digital marketing campaigns. With candor and wit, Stern recounts how listening to the market and embracing flexibility led him to launch his innovative box experience business, adding tangible elements that elevate customer journeys. This conversation offers an insightful glimpse into the mindset shift required for entrepreneurial success.

TOPICS:
- Mark Stern's transition from corporate consulting to entrepreneurship
- The pivotal realization that his corporate path was unsustainable
- Discovering digital marketing and exploring virtual events
- Developing the idea for custom box experiences by listening to client needs
- The power of combining digital and physical for unforgettable customer journeys
- Leveraging challenges and focus groups to test business concepts
- Adopting an opportunistic, market-driven approach over rigid planning
- The importance of creative freedom and passion in running a business

GUEST LINKS:
Mark Stern: https://www.linkedin.com/in/marustern/
Custom Box Agency: https://customboxagency.com/

ADVERTISEMENT LINK:
AI-Branding Academy: http://aibranding.academy

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In this episode of Podcast Mark, Mark de Grasse talks with Dustin Reichman, a seasoned podcaster and digital marketer, who shares his journey from an engineer to a partner in an e-commerce brand, to a podcasting guru. Dustin discusses how the COVID-19 pandemic catalyzed his shift to podcasting as a major business tool due to the halt of in-person trade shows. His success in podcast guesting led to opportunities in coaching and the development of mastermind experiences focusing on business acceleration through podcasting. Dustin and Mark explore the importance of community in business, the value of transparency, and the interconnectedness of personal and professional life principles.

TOPICS:

• Transition to Podcasting: How Dustin pivoted his business approach during the COVID-19 pandemic by utilizing podcast guesting as a strategic tool.
• Community Building: Strategies for creating and nurturing communities, emphasizing the role of consistent leadership and shared values.
• Professional and Personal Synergy: The integration of personal values and professional practices, and how these inform community building and content creation.
• Framework for Success: The importance of following a systematic approach in business endeavors and podcast guesting, avoiding shortcuts for sustained success.
• Parenting and Personal Development: Insights on how personal experiences and parenting styles can reflect and enhance professional practices and philosophies.

GUEST LINKS:
Dustin Riechmann: https://www.linkedin.com/in/dustinriechmann/
7 Figure Leap: https://7figureleap.com/

ADVERTISING LINK:
AI-Branding Bootcamp: https://aibranding.academy/

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Adrian Boysel, guest and digital marketing savant, dives deep into the intertwining worlds of personal and professional development, with a keen focus on the pivotal role digital marketing and AI technologies play in today's business landscape. The conversation meanders through a variety of topics, from the whirlwind pace of digital marketing advancements to the profound impact of personal growth on professional success. Adrian and host Mark de Grasse explore the seismic shifts in marketing strategies due to AI, the significance of brand and community building, and the evolving nature of online interactions and content consumption. The episode is a treasure trove of insights for entrepreneurs and business owners, offering both inspiration and practical advice on navigating the rapidly changing digital marketing ecosystem, all while maintaining a laser focus on personal development and societal impact.

TOPICS:

• The Unbreakable Link Between Personal and Professional Development: How personal growth is foundational to achieving success in business and life.
• Navigating the Digital Marketing Revolution: Insights into the accelerated pace of change within digital marketing, especially with the advent of AI.
• The Power of Brand and Community: The critical role of building a strong, engaged community around your brand for long-term success.
• Adapting to AI and Future Trends: Discussion on the impact of AI on content creation, brand strategy, and the future direction of marketing.
• The Rise of Personalized AI Interactions: Envisioning a future where brand and consumer interactions are mediated by personalized AI, fundamentally changing how information is consumed and decisions are made.
• Surviving and Thriving in Change: Strategies for staying relevant and successful amidst the rapid technological and societal shifts affecting marketing and business.
• The Essential Nature of Purpose-Driven Marketing: Emphasizing the importance of having a strong, positive impact on society as a core business strategy.
• Evolving Consumer Behavior and Marketing Efficiency: Exploring how advancements in AI and technology are making traditional marketing tactics obsolete and pointing towards a future of more efficient, targeted, and meaningful marketing engagements.

GUEST LINKS:
Adrian Boysel: https://www.linkedin.com/in/adrianboysel/
InstaGraphics: https://instagraphics.com/

ADVERTISING LINKS:
AI-Branding Bootcamp: https://markdegrasse.com/ai-branding-bootcamp-brand-avatar/

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