Podcast Talent Coach

著者： Erik K. Johnson
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  • If you're looking to grow your podcast audience, radio and podcast veteran Erik K. Johnson helps you transform your podcast information into entertainment that keeps your audience coming back episode after episode.
    2024 Erik K. Johnson
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  • How Your Values Make You A Magnetic Host – PTC 513

    How Your Values Make You A Magnetic Host – PTC 513
    2024/10/05

    It has been said many times that people do business with those they know, like and trust. Having common values help you build that rapport.

    RELATIONSHIPS

    I like to think of know, like and trust as relationships. When you build relationships with your audience, your impact grows in amazing ways.

    Your potential clients want to get to know you, because they want to understand if you believe what they believe. Do you have similar values?

    Your values build the foundation of who you are.

    To become a magnetic host who attracts listeners and clients to you rather than chasing them, you need to be someone others want to be around. Not only be around, but they seek you out.

    INFLUENCE THROUGH VALUES

    This happens when you get clear on the characteristics of an influential authority.

    First, you need a powerful origin story. How did you develop your superpower? How were your values instilled in you?

    Next, you need to define your values and beliefs. What makes you you? Write out your foundational principles.

    Now describe that pivotal moment when you discovered this was your mission. When did that transformational moment happen that gave you your superpower?

    Then you need to develop the stories of your journey that demonstrate your values, beliefs, and principles. What insider language is incorporated into those stories that is used by your tribe?

    Finally, you need a tribe to spread your message and be your testimonials.

    BEGIN WITH VALUES

    This entire process starts with defining your values. You can't develop your origin story, foundational principles, transformational moment, stories to share, or a tribe to spread it without first knowing your values.

    Be brave and stand for those values you believe in. It will be scary. Do it anyway.

    If you try to please everyone, you please no one. You become safe and middle of the road. When you're in the middle of the road, you become roadkill.

    Make people pick a side. When you make people care, you will attract the right people and repel the wrong people.

    If everyone rates you a 3 on a one-to-five scale, they really don't care. Three means, "I could take it or leave it. I really don't have a feeling either way." That's a bad place to be.

    When you pick a side, some people love you and others hate you. That's ok. At least they care.

    You'll attract more people who love you and the people who hate you won't come back anyway. They weren't going to buy in the first place.

    You will be ok. Stand for what you value.

    VALUES WITH ROBERT MACPHEE

    I want to share an interview I recently did on the Podcast Profits Summit on values with Robert MacPhee. This will help you get started.

    Robert MacPhee is the creator of the “Excellent Decisions” values-based leadership program and the author of "Living a Values Based Life".

    He is the former Director of Training for the Canfield Training Group, having worked closely for many years with Jack Canfield, the co-creator of the Chicken Soup for the Soul Book series and the author of The Success Principles.

    Robert is an expert in experiential learning, peak performance, values clarification and leadership. He is also the host of the Value Based Life Podcast.

    You can find Robert's free gift at www.PodcastTalentCoach.com/values. It is the Values Advantage free video mini-course to begin the process of discovering what YOUR highest values are.

    Enjoy the gift from Robert.

    If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.
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    50 分
  • The Real Reason Your Offer Isn't Working – PTC 512

    The Real Reason Your Offer Isn't Working – PTC 512
    2024/09/29
    WHY AN OFFER DOESN'T CONVERT Dumping time and energy into a podcast that does nothing to grow your business does not make good, financial sense. The offer you present on your podcast needs to inspire people to take action. If people are't taking action, it's not your offer. It's who you're being while you're making the offer. The solution is about your authority, not your podcast. [Podcast Launch Workshop Details HERE.] MY JOURNEY INTO PODCASTING I came to podcasting from radio. My radio career started in 1988. I began coaching on-air talent and programming radio stations in 1995. In 2009, I discovered podcasting and began helping podcasters in 2012. I love podcasting. But it isn't about podcasting. It's about authority and relationships. The selling process is 40% rapport and relationships. If you want to get your audience to take action, you are selling. OFFER WITH ORIGIN Consider Gary Vaynerchuk or Russell Brunson or Brendon Burchard. Do they have podcasts? Yes. But they also have YouTube channels, websites, email lists, and a variety of other content platforms. It isn't about the platform. This is about creating relationships. If you follow them, you know a lot about each of these guys. Gary is from Belarus. He collected baseball cards growing up, hated school, and worked in his father's liquor store. Gary originally started Wine Library TV and eventually wrote "Crush It". He's all about the hustle. Russell was a wrestler and lives in Boise. It all started with his potato gun. Brendon grew up in Montana. Went through a bad breakup before getting in his car wreck. You know their origin stories, and it builds rapport. Can you see how your podcast can help you build relationships with your audience? It isn't about the offer. They each have a variety of offers. This is about know, like and trust. Relationships. YOUR OFFER WITH AUTHORITY Attract your clients with your personality rather than chasing them with your ads. When you speak people listen because you're an authority and you have influence. Your offer isn't the secret to your success. This is about positioning you as the “go to” expert in your niche. Do you ever feel like you have an incredible message to share, but no one is listening? You haven't established authority yet. When you become the authority, you are well-known and sought-after. People seek you out. Would you rather chase your leads or have them come to you? As an authority, you build a loyal fan base full of paying customers. Not only do people pay you often, they refer you to others. Leads creating more leads. Don't be a product looking for a buyer. It's not the offer Be a leader helping clients achieve their goals. YOUR OFFER WITH PERSONALITY Become an influential authority by infusing you and your story into every episode. Many podcasters tell me they don't have a big personality. And, that's ok. You don't need a big personality. You just need an authentic personality. Everyone has a personality and can be a storyteller. This is a process I have refined since 1988. I've been successfully teaching people how to do it since 1995. Over the years I have built and activated huge audiences. I build influencers. When you know your "why", your what becomes more impactful. This is how you develop an effective offer. You struggle to get clients, because you're spending your time chasing clients with your offer rather than attracting them with your personality. IT ISN'T YOUR FUNNEL Your problem isn't your offer funnel. It's you. Put in the time to build relationships. Once the well starts producing water, it will continue to flow with ease. Attract people with who you are. You will attract clients with your personality by building relationships. People do business with those they know, like and trust. That's the definition of rapport. Stories build relationships. The podcast is just the vehicle. It is secondary to your story. The key to your success is your authority and influence. The name of the game for an offer that converts is authority. Do you want to keep chasing clients or are you ready to stand out as the well-known authority who attracts clients into your world? You can be a personality. Just understand it's a journey, not 6 steps to success. YOUR SECRET WEAPON I'm not your only solution. But, I am your secret weapon. You can learn podcasting from a million different YouTube videos. But none of them have the experience I do. It's not just my years of experience. It is my track record. I'm best in class. Here are a few examples: Name: TaVona Denise Podcast:Conversations With TaVona Denise Result:I recently used an episode to promote a summit I hosted. I believe the reason the summit was such a big success, was because I used the podcast to promote it. Testimonial: What I love most about working with Erik is how organized he is. This wasn’t a haphazard, thrown-together coaching program. He showed me things in a step-by-step format. He gave me things to do before each call. He...
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    32 分
  • Do You Have A Personality? – PTC 511

    Do You Have A Personality? – PTC 511
    2024/09/22
    Many podcasters tell me they don't think they have a personality. We all have a personality. It just depends how we want to use it. People come for your content. They come back for you. Become magnetic by developing and embracing your personality. LINKS: Audience Explosion Workshop - http://www.PodcastTalentCoach.com/workshop Podcast Strategy Call - http://www.PodcastTalentCoach.com/apply WHAT IS PERSONALITY A personality is the combination of characteristics or qualities that form an individual's distinctive character. I want you to be a magnetic character who attracts people to you. But I don't want you to create some character that isn't true to who you really are. Defining your personality and character is an exercise in self-evaluation. You need to dig deep to find the qualities that make you unique. PODFADE Many podcasts fade away after about 7 episodes. I thought this stat was an old wives' tale until I did the research. While on a call with a client, we were looking for podcasts where she could be a guest. As we looked through the podcasts in her niche, we realized many of them only had published a few episodes and had faded away years ago. There are around 4 million podcasts today. However, only half of those podcasts are actively publishing new content. Podcasts fade away for 3 reasons. Podcasting is more work than they thought it would be. The show doesn't grow as fast as they thought you would. You can join us for the Audience Explosion Workshop - http://www.PodcastTalentCoach.com/workshop. And, the show doesn't make money as soon as they thought it would. These can all be solved with your personality. PERSONALITY SOLUTIONS People will come to your show for your content. They continue to come back for you. Creating a podcast every week becomes difficult when you are trying to teach something new every week. The show doesn't need to be new information every week. It needs to be new context every week. Teach the same principles through different context. Add stories, case studies, your personality, and a fresh perspective. Dave Ramsey hosts the Ramsey Show. It is a 3-hour daily radio show and podcast that began in 1992. On his show, Dave answers listeners questions about personal finance. Nearly every question is answered through the filter of Dave's eight baby steps to get out of debt and build wealth. Nearly every answer for decades has been one of the 8 same answers. Dave's show is one of the top five most-listened-to radio shows in the country. People aren't coming back every day for the answer. They come back for the stories. It's all about the context. STOP TEACHING As you are creating your episode, stop teaching. Make it less about the how and more about the why. Information isn't engaging. Entertainment attracts listeners. When I was getting my architecture degree, I had a professor who taught architectural history. Every morning he would turn off the light, turn on his projector, and read his historical notes of every building he showed. I could barely stay awake in that class. In high school, I took U.S. History with Mr. Johnston. When he taught topics, he would tell stories that would bring the characters to life. I'm not a history fan, but loved that class. Both classes where teaching history. But the engaging class was about the story, not the information. I'M NOT A PERSONALITY Many people don't think they are entertaining. They don't feel they have a great personality. You don't need to be over-the-top to be a great personality. Stand apart from the rest by being yourself. It doesn't require that you be funny or boisterous. You don't need to be Howard Stern or Gary Vaynerchuk or Dave Ramsey. Get noticed by being authentic. Consider Barbara Corcoran from Shark Tank. She is a big personality without being larger than life. You just love her for who she is. How about Mel Robbins from the Mel Robbins show? She is a former on-air commentator for CNN and contributing editor for Success Magazine. Mel is an amazing personality because she is authentic. She shares her wins and losses on every episode. Her personality isn't over-the-top. She is just herself. You can be yourself. It just takes a little bravery to embrace who you really are. CRAFTING YOUR PERSONALITY So how do you craft your personality and begin to show it to everyone? Becoming a well-known personality who can transform into the "go to" influential authority in your niche requires five elements. Using these five elements will make you interesting. First, you need an Origin Story. How did you get your superpower? It's the thing that make you who you are. Next, you need foundational principles. What do you stand for and what do you stand against? Pick a side. Then you need stories. These are examples that support your principles. Next, you need a transformational moment. This is the point in time when you realized the thing that changed your life. Finally, you need tribe lingo. These are the words and phrases that you use ...
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    32 分

あらすじ・解説

If you're looking to grow your podcast audience, radio and podcast veteran Erik K. Johnson helps you transform your podcast information into entertainment that keeps your audience coming back episode after episode.
2024 Erik K. Johnson
リーダーシップ 経済学
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