『Ponderings from the Perch』のカバーアート

Ponderings from the Perch

Ponderings from the Perch

著者： Little Bird Marketing & C-Suite Radio
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 Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, an award-winning agency specializing in content marketing, lead generation, branding and design. As a CEO and serial entrepreneur, Priscilla's topics range from marketing best practices, the "stunning discomfort" of entrepreneurship, market research, her love of the autoharp, and other marketing oddities.℗ & © 2018 Ponderings from the Perch アート 経済学
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  • How Inclusive Research Drives Innovation and Marketing Strategy in Healthcare

    How Inclusive Research Drives Innovation and Marketing Strategy in Healthcare
    2025/05/28
    Amplifying patient voices transforms healthcare outcomes beyond what medical professionals alone can achieve. On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest and Senior Vice President at Rare Patient Voice, Pam Cusick, about the critical importance of including patient perspectives in healthcare research and product development. They discuss how patients with medical conditions are the true experts of their experiences, yet historically, they have been underrepresented in developing products and services meant to serve them. They explore the transformation happening in healthcare research methodology, where the focus shifts from what doctors think patients need to what patients experience. Cusick emphasizes how her company connects researchers with a community of 180,000 patients and caregivers across 1,500 conditions, creating opportunities for meaningful B2B content marketing that genuinely addresses user needs. This partnership approach helps research firms avoid expensive recruitment challenges while ensuring products meet patient needs. "Patients live with their conditions 24/7/365. They are the experts on their condition," Cusick explains. "When something is created with the patient as the end user, you need to find out what the patient needs or wants." The conversation highlights how patient input transforms everything from clinical trial design to product development as a part of niche B2B marketing consulting services. Cusick highlights the importance of inclusive research that considers accessibility needs and the often-overlooked caregiver perspective, which provides crucial insights that patients themselves might not recognize. Cusick shares how participating in research can be therapeutic for patients who rarely have opportunities to share their full experiences. All in all, this important work fits into a well-rounded plan for delivering high-quality insights for products and services that truly change lives. Sponsors: Tired of generic marketing firms that don't get market research? Say hello to Little Bird Marketing, the revenue generation company of choice for the market research industry. Our "peeps" understand market research inside and out. We know your buyers, craft meaningful messages that move them to buy, understand the competitive landscape and where you fit in the market. We get the industry - from qual/quant to emerging technologies. Why settle for getting the job done when you can soar with marketing that drives real revenue? Click here to get started. Ever feel like your company is sitting on a goldmine of opportunities, but they keep slipping away? Most companies already have their next big win hiding in their database. Little Bird Marketing's Revenue Sprint is a proven system that works backward from your revenue goals to create a focused plan for building a sales pipeline and predictable growth. No massive budget required—just strategic execution that delivers measurable results. Ready to turn missed opportunities into new wins? Click here and build a predictable pipeline for sustainable growth.
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    31 分
  • How to Make Marketing Automation Work with Personalized Content

    How to Make Marketing Automation Work with Personalized Content
    2025/05/16
    Could understanding the non-conscious drivers of human behavior be the key to creating marketing that truly resonates? On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest, author and Chief Creative Officer at HBT Marketing Nancy Harhut about behavioral marketing. Harhut explains how understanding hardwired human behaviors can help marketers craft more effective messages that drive customer action. They discuss how behavioral science identifies automatic, instinctive responses that influence purchasing decisions, many of which consumers aren't even consciously aware of. Nancy shares how marketers can leverage these insights through testing and experimentation, focusing on buyer psychology rather than simply promoting product features. By understanding what motivates customers on a deeper level, marketers can create personalized content that drives action and builds authentic marketing connections. "If we as marketers can become aware of these factors that influence people's decisions—that they're not even aware of—it can help us craft better marketing messages, more effective marketing messages for our clients," Harhut explains. "We have these hardwired behaviors, these hardwired human behaviors are automatic, instinctive, reflexive responses." Nancy shares a fascinating case study from AT&T that demonstrates the power of behavioral science principles in action. By leveraging autonomy bias—our deep-seated desire to control our own choices—AT&T significantly increased customer retention during a critical transition period. The campaign succeeded by speaking to business owners' fundamental need to make their own decisions rather than having choices made for them. Sponsors: Looking for those hard-to-reach voices in healthcare research? When you need insights from patients with rare diseases or their caregivers, Rare Patient Voice delivers. Whether you're a healthcare system, policy maker, biotech company, or pharmaceutical firm seeking these critical perspectives, the team at Rare Patient Voice has you covered. They can source both specialized and general audiences for your market research needs. Click here to see how they can support your research, and when you connect with them, thank them for sponsoring this podcast. Little Bird Marketing is proud to sponsor the Small Business Coalition Symposium in NYC on June 3rd! This one-day event brings together market research business owners under $10M to connect, collaborate on shared challenges, and develop crucial leadership skills through expert-led sessions. Ready to join fellow entrepreneurs and discover why collaboration is the new competition? Click here to register for this industry-changing opportunity.
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    39 分
  • Quirks Chicago Conference Flyover Part 2

    Quirks Chicago Conference Flyover Part 2
    2025/05/09
    This podcast mini-series is brought to you by Smith Hanley & Associates, connecting businesses worldwide through specialized recruitment solutions. What makes a market research company truly stand out in 2025? On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney delivers Part 2 of our Quirks Chicago Conference Flyover as she catches up with industry leaders about the evolving landscape of market research. This collection of candid conversations captures the pulse of the industry through unfiltered discussions with executives who are navigating the balance between technology and human connection. They discuss how specialized recruitment panels are transforming agricultural and veterinary research, why community building is more effective than traditional panel development, and how behavioral data is becoming essential for accurate insights. From the merging of strategic partners and the development of AI-powered DIY tools to the critical importance of understanding emotions in brand perception, these leaders share practical approaches that deliver tangible results for their clients. "Trust is the biggest factor when it comes to farmers or most folks within the ag industry," Mike Mostransky explains. "We're regularly in touch with those participants within the ag space. If they hear it coming in from us, because we are selective as to who we work with, they trust us." This flyover features in-depth conversations with research professionals from diverse specialties, each offering unique perspectives on the intersection of technology, human expertise, and industry evolution. Despite technological advances and shifting business models, building genuine relationships with both research participants and clients remains the cornerstone of lasting success in market research. Want to connect with any of our guests? Featured below are all of their LinkedIn profiles, and if you decide to contact them, make sure to let them know that Little Bird Marketing sent you their way: Mike Mostransky, Insights Director at Qlarity; Pal Afzelius, CEO and Co-founder at Protobrand; Paul Gaudette, CEO and Co-founder at Dig Insights; Pierson Wofford, Executive Recruiter at Smith Hanley Associates; Ray Fischer, CEO of Aha! Insights Technology; Stewart Tippler, European Representative with Quirks Media; Nicole Potter, Field Manager at Insights in Marketing; Sean McKenna, SVP of Business Development at Luth Research.
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    37 分

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