Jay Storm chats with sales expert James Huett, uncovering key insights from his journey in sales and personal branding. From the automotive industry to online success, James shares actionable tips and real-world experiences that can help anyone looking to improve their sales game.

Highlights:

• [07:46] The Power of Reaching Out
  James discusses the importance of reaching out to industry giants and how authentic communication led to valuable mentorship and actionable tips that transformed his sales approach.
• [08:02] Building Personal Brand
  James emphasizes the critical role of personal branding in sales, sharing his journey of how small actions like giving out stickers and engaging with people on social media built a recognizable and impactful brand.
• [09:23] Transition to Online Business
  James explains his move from automotive sales to the online world, highlighting the moment he realized the potential of social media and online platforms for business growth.
• [11:19] The Dynamics of In-Person vs. Online Sales
  James breaks down the differences between in-person, phone, and Zoom sales, providing tips on how to make the most of each medium, especially the unique balance Zoom offers for human interaction.
• [14:36] Top Tips for B2B Sales Success
  James dives into three key focuses for B2B sales: mastering tonality, using pattern interrupts, and building genuine connections to stand out from the competition.
• [18:47] Overcoming Sales Slumps
  Sharing his own experiences, James provides practical advice on how to snap out of a sales slump, emphasizing the importance of helping others, staying engaged, and finding personal motivation.
• [23:39] Transitioning from Salesperson to Sales Leader
  James talks about the challenges and strategies of moving from being a top-performing salesperson to leading and coaching a sales team, stressing the importance of culture and mentorship.
• [26:27] Developing Internal Coaching and Mentorship Programs
  James highlights the need for continuous coaching and training within teams, sharing insights on how to set up effective internal mentorship and accountability systems.
• [31:31] Casting Vision and Driving Team Alignment
  James shares strategies for casting a compelling vision as a leader and ensuring the entire team is aligned and pushing towards the same goals for maximum impact.
• [32:50] Sustaining Long-Term Success in Sales
  James wraps up by discussing how to maintain longevity in sales without burning out, including the importance of health, discipline, and choosing sustainable practices.

Whether you're a seasoned sales professional, a business owner, or just starting out, this episode is packed with valuable insights and practical advice to help elevate your sales strategy.

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[00:00 - 00:30] Introduction to the Podcast: Jay Storm introduces the Profit Scaling Podcast, focusing on Vision, Velocity, and Vitality—three pillars that guide the journey from idea to execution and sustainable growth.

[00:30 - 03:01] Case Study on Deliverability Issues: Jay discusses how he helped a video editing company address deliverability issues by setting KPIs that focused on both speed and quality. He emphasizes the importance of maintaining client satisfaction to reduce customer acquisition costs.

[03:01 - 06:58] Systematizing Processes with KPIs and AI Tools: Jay explains how setting KPIs related to turnaround time and quality helped the company improve efficiency. He also highlights the use of AI tools like Autopod to automate video editing, reducing manual effort and increasing productivity.

[06:58 - 10:48] Translating Vision into Strategic Goals: Jay discusses the process of breaking down the company’s vision into strategic goals, including long-term and short-term objectives. He emphasizes the importance of clear communication within the team and the need for accountability by assigning specific KPIs to individual team members.

[10:48 - 14:23] The Importance of Company Values and Vitality: Jay talks about how a company’s long-term success (Vitality) is tied to its values. He insists on working only with companies that prioritize the well-being of their clients, employees, and the broader community, ensuring their success positively impacts the world.

[14:23 - 20:44] Personal Story: Systematizing Sales Processes: Jay shares a personal story from his career in wealth management, where he systematized sales processes to improve efficiency and effectiveness, leading to record-breaking results. He illustrates how simple, repeatable systems can drive significant growth.

[20:44 - 23:23] Closing Thoughts and Invitation: Jay wraps up the episode by inviting visionary leaders and entrepreneurs to share their experiences on the podcast. He emphasizes the importance of systemization in scaling businesses and ensuring that leaders can manage growth effectively.

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In the inaugural episode of the Profit Scaling Podcast, Jay Storm dives deep into the strategies and mindset shifts necessary to scale a business from $20k to $257k in profit. Jay shares personal stories from his upbringing in Colorado, where discipline and hard work were ingrained in him from a young age, and how these principles laid the foundation for his success in business.

Jay introduces his company, Velocity, which focuses on turning visionary ideas into reality through strategic execution. He emphasizes the importance of balancing rapid growth with sustainable practices, ensuring that companies don't just grow quickly but do so in a way that prevents burnout and long-term failure.

Jay outlines his approach to profit scaling, which involves three key steps:

1. Identifying Profit Drivers: Analyzing the key elements that drive profit within a business.
2. Eliminating Non-Profitable Investments: Cutting out expenses that do not yield a return, including underperforming team members, redundant software, and ineffective agencies.
3. Optimization and Systemization: Setting KPIs, optimizing processes, and continuously improving systems to maximize efficiency and profitability.

Throughout the episode, Jay underscores the importance of discipline, hard work, and a clear vision in achieving business success. He also shares his daily routine, which includes an early start with prayer, a gym session, and focused work sessions, all aimed at maintaining balance and driving his mission forward.

The episode wraps up with Jay inviting visionary entrepreneurs, founders, and leaders to share their stories on future episodes, setting the stage for a podcast that not only shares insights but also inspires action.

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