Programmatic Digest

著者： Helene Parker and Co-host: Manuela Cortes
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  • The Programmatic Digest is a 20-30 minutes weekly podcast where we discuss with fellow industry expert programmatic and digital media news. Our mission on this podcast is to share knowledge, highlight Diversity & Inclusion in AdTech, and educate ourselves as we build this community of programmatic and digital ninjas. Would you like to learn more about programmatic? Check our Reach and Frequency™️ Course - https://www.heleneparker.com/course/ We offer customized training programs to you and your team - https://www.heleneparker.com/workshop/
    Helene Parker Consulting LLC 2019-2023
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あらすじ・解説

The Programmatic Digest is a 20-30 minutes weekly podcast where we discuss with fellow industry expert programmatic and digital media news. Our mission on this podcast is to share knowledge, highlight Diversity & Inclusion in AdTech, and educate ourselves as we build this community of programmatic and digital ninjas. Would you like to learn more about programmatic? Check our Reach and Frequency™️ Course - https://www.heleneparker.com/course/ We offer customized training programs to you and your team - https://www.heleneparker.com/workshop/
Helene Parker Consulting LLC 2019-2023
マーケティング 就職活動 経済学
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エピソード
  • 158. Mastering TV Advertising: Balancing Traditional and Programmatic Strategies with Haley Wiaz

    158. Mastering TV Advertising: Balancing Traditional and Programmatic Strategies with Haley Wiaz
    2024/10/15
    Join us as Haley Wiaz, Group Director of Digital at Scale Marketing, delves into the intersection of traditional TV and digital programmatic advertising. She explains how brands can blend the broad reach of traditional ads with the precise targeting of digital streaming, maximizing campaign effectiveness. Haley shares insights on the power of premium content and direct partnerships, emphasizing the role of platforms like Hulu and Peacock alongside Original Equipment Manufacturers (OEMs). She discusses how combining premium content with OEM inventory can enhance reach while keeping strategies streamlined. Finally, Haley offers best practices for CTV and OTT campaigns, highlighting the importance of brand safety, flexibility, and continuous testing for success. About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the Reach and Frequency®program, a dope community with like-minded programmatic experts, and live free and paid group coaching. We can help 2 ways: Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall 🌟Request a sample training roadmap❗️ Hire people from our program mentioned above Interested in training or hiring programmatic juniors? Book a Free Call Timestamp: (00:02) Traditional vs. Programmatic TV Strategy (11:06) Defining Premium Content and Direct Partnerships (19:16) CTV OTT Best Practices (26:16) Staying Curious in Programmatic Advertising New Reach and Frequency® program starting Soon! Sign Up Here: The 7 Weeks Live Program Learn How To Optimize Your Programmatic Campaign in 15mins or Less https://www.reachandfrequency.live/pages/optimizationchecklist Meet Our Guest: Haley Wiaz https://www.linkedin.com/in/haleywiaz/Haley.Wiaz@scale-marketing.com Meet The Team: Hélène Parker - Chief Programmatic Coach Helene Parker Consulting LLC Programmatic Media Experts | LinkedIn Learn Programmatic As a TEAM As a Programmatic Ninja Programmatic Coaching Newsletter Programmatic Digest Youtube | LinkedIn | Instagram Manuela Cortes - Co-Host Programmatic Digest In Espanol Manuela Cortes | LinkedIn Training Roadmap Sample Request: https://docs.google.com/forms/d/e/1FAIpQLSe_KIHlCzkkyKVbXlgXAdfbPXm7K3rCGAqoI_I7s1iev2jdIg/viewform?usp=sf_link Join our next training program by signing up to our waitlist below: https://www.heleneparker.com/waitlist/ Join Our Slack Channel for programmatic ninjas looking to level up and build a network: https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q
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    34 分
  • 157. Balancing In-House Expertise and Outsourcing with Helen Lum at AppScience

    157. Balancing In-House Expertise and Outsourcing with Helen Lum at AppScience
    2024/10/08
    What makes programmatic campaigns so challenging, and is it better to manage them in-house or outsource? Join us as Helen Lum from AppScience, with over 15 years of industry expertise, provides an in-depth look into these crucial questions. Helen offers her perspective on the significance of third-party measurement solutions for transparency and the unique benefits of AppScience's device-first household graph approach. We also scrutinize various metrics such as currency and brand lift studies, underscoring the need for actionable insights and efficient audience tracking in today's fast-paced digital environment. Shifting gears, we tackle the pressing issue of cultural diversity in marketing. Helen shares how AppScience goes beyond contextual data by integrating self-reported information, app usage, language preferences, and geographic data to help businesses engage more effectively with diverse audiences. Our conversation stresses the importance of internal company diversity and the role of allies in creating inclusive marketing strategies. Together, we uncover the benefits and challenges of programmatic advertising, discuss the balance between in-house expertise and external support, and highlight the role of mentorship and industry connections in fostering growth and innovation in the programmatic space. Listen in for practical advice and transformative insights from a seasoned expert. About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the Reach and Frequency®program, a dope community with like-minded programmatic experts, and live free and paid group coaching. We can help 2 ways: Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall 🌟Request a sample training roadmap❗️ Hire people from our program mentioned above Interested in training or hiring programmatic juniors? Book a Free Call Timestamp: (0:00) - Who is Helen Lum and What We’re Going To Talk About (05:05) - Measurement Definition (07:57) - Where You Can Apply AppScience (09:49) - How Scalable Is AppScience Data (12:49) - What is Panelless (15:53) - Best Practices in Targeting Culturally Relevant Segments (25:00) - Pros and Cons on In-House Programmatic Campaigns Vs. Manage Campaigns New Reach and Frequency® program starting Soon! Sign Up Here: The 7 Weeks Live Program Learn How To Optimize Your Programmatic Campaign in 15mins or Less https://www.reachandfrequency.live/pages/optimizationchecklist Meet Our Guest: Helen Lum https://www.linkedin.com/in/helenmlum/ helen@appscience.inc https://www.appscience.ai/ Meet The Team: Hélène Parker - Chief Programmatic Coach Helene Parker Consulting LLC Programmatic Media Experts | LinkedIn Learn Programmatic As a TEAM As a Programmatic Ninja Programmatic Coaching Newsletter Programmatic Digest Youtube | LinkedIn | Instagram Manuela Cortes - Co-Host Programmatic Digest In Espanol Manuela Cortes | LinkedIn Training Roadmap Sample Request: https://docs.google.com/forms/d/e/1FAIpQLSe_KIHlCzkkyKVbXlgXAdfbPXm7K3rCGAqoI_I7s1iev2jdIg/viewform?usp=sf_link Join our next training program by signing up to our waitlist below: https://www.heleneparker.com/waitlist/ Join Our Slack Channel for programmatic ninjas looking to level up and build a network: https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q
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    34 分
  • 156. Programmatic Curation, AI, and Global Collaborations with Seika Media

    156. Programmatic Curation, AI, and Global Collaborations with Seika Media
    2024/09/18
    Join us as media industry veteran John-Paul graces the Programmatic Digest podcast, sharing his wealth of experience from Mindshare, Dennis Publishing, and Gameloft. We start on a light note with a chat about England's whimsical weather before diving into the fascinating world of programmatic curation. John-Paul sheds light on the value of curated deals, emphasizing their role in saving time and incorporating expert knowledge to enhance media strategies. We also reveal how our media strategies have outperformed traditional methods, with a notable case study involving an automotive brand that saw significant gains through our contextual targeting. This episode highlights our approach to diversity, equity, and inclusion, and how consolidating SSPs can create impactful campaigns. John-Paul also addresses common misconceptions in the industry, such as the fallacy that longer hours mean higher productivity, and stresses the importance of wellness, continuous learning, and mentorship in maintaining expertise. Additionally, the conversation explores the evolving role of AI in media and the irreplaceable need for human oversight in optimizing and strategizing. Wrapping up, John-Paul and Eleni discuss their global reach and ongoing collaborations, with exciting plans to visit New York and Austin. Be sure to check the show notes or YouTube description for all the resources and insights shared in this episode. Free Training Sponsored By Epom: How Not to Screw Up With DSP Setup: Top Mistakes to Avoid and Save a Fortune On the replay you'll find out how to: dodge programmatic pitfalls, boost your ads performance, and get the most out of your budget. streamline your ad processes, save money, and gain a competitive edge with expert tips and hands-on guidance. Perfect for: ad agencies, programmatic in-house teams Watch this free lesson Here: https://epom.com/webinars/dsp-setup-lifehacks?utm_medium=podcast&utm_campaign=hpc About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the Reach and Frequency®program, a dope community with like-minded programmatic experts, and live free and paid group coaching. We can help 2 ways: Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall 🌟Request a sample training roadmap❗️ Hire people from our program mentioned above Interested in training or hiring programmatic juniors? Book a Free Call Timestamp: (00:02) Demystifying Programmatic Consulting and Outsourcing (03:37) Marketing Agency Services Explained Simply (10:42) Effective White Labeling in Agency (13:36) Programmatic Consulting (18:41) Unlocking Career Potential Through Transferable Skills (26:17) Career Success and Specialization in Industry New Reach and Frequency® program starting in August! Sign Up Here: The 7 Weeks Live Program Learn How To Optimize Your Programmatic Campaign in 15mins or Less https://www.reachandfrequency.live/pages/optimizationchecklist Meet Our Guest: John-Paul Burke https://www.linkedin.com/in/john-paul-burke/ https://www.instagram.com/seikamedia john-paul.burke@seika.media Meet The Team: Hélène Parker - Chief Programmatic Coach Helene Parker Consulting LLC Programmatic Media Experts | LinkedIn Learn Programmatic As a TEAM As a Programmatic Ninja Programmatic Coaching Newsletter Programmatic Digest Youtube | LinkedIn | Instagram Manuela Cortes - Co-Host Programmatic Digest In Espanol Manuela Cortes - ADAPEX Inc | the adtech of Datrix group | LinkedIn Training Roadmap Sample Request: https://docs.google.com/forms/d/e/1FAIpQLSe_KIHlCzkkyKVbXlgXAdfbPXm7K3rCGAqoI_I7s1iev2jdIg/viewform?usp=sf_link Join our next training program by signing up to our waitlist below: https://www.heleneparker.com/waitlist/ Join Our Slack Channel for programmatic ninjas looking to level up and build a network: https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q
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    40 分

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