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  • 58. Experiential Design and its powerful impact on small businesses, with Alicia Orlando

    58. Experiential Design and its powerful impact on small businesses, with Alicia Orlando
    2025/04/23
    The old saying is “people will forget what you said, people will forget what you did, but they will never forget how you made them feel.” So when the time comes to design your office and build your brand, it's important to consider more than just your color scheme and furniture. You need a deep understanding of your customers and employees, how they will use the space, and what story you're telling them. And that's where the practice of experiential design comes into play. In this episode, we're speaking with Alicia Orlando, the director of experiential design at MA Design. With a background spanning advertising, marketing, and environmental graphics, she has worked with clients like Bed Bath & Beyond, the University of Georgia, and White Castle. She focuses on creating designs that resonate on a human level by crafting thoughtful, purposeful environments that inspire and leave lasting emotional connections. Together, we'll discuss things like: How is experiential design different from regular office design? How can small business owners utilize experiential design to create a strong first impression on customers? Why is the atmosphere of an office space crucial for employee morale and productivity? How can small business owners enhance their office’s welcoming energy on a budget? What are some measurable impacts that small business owners can look for after implementing experiential design? Are you ready to take control of your future and start building your legacy? Visit getprovide.com. Provide is a division of Fifth Third Bank, National Association. All opinions expressed by the participant are solely their current opinions and do not reflect the opinions of Provide, its affiliates, or Fifth Third Bank. The participant’s opinions are based on information they consider reliable, but neither Provide, its affiliates nor Fifth Third Bank warrant its completeness or accuracy and should not be relied upon as such. This content is for informational purposes and does not constitute the rendering of legal, accounting, tax, or investment advice, or other professional services by Provide or any of its affiliates. Please consult with appropriate professionals related to your individual circumstances. All lending is subject to review and approval.
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    23 分
  • 57. Expert insights into Generation Z and how to earn their business, with Dr. Corey Seemiller

    57. Expert insights into Generation Z and how to earn their business, with Dr. Corey Seemiller
    2025/03/19
    They'd rather put money in savings than see a concert. They expect brands to share their worldviews. They will forgive mistakes, but NOT inauthenticity. These are just a few of the broad generalizations that Dr. Corey Seemiller has found in her studies of Gen Z. A professor and researcher at Wright State University, her insights have been featured in NPR, The New York Times, and Time Magazine, and she has published numerous works, including the acclaimed books Generation Z Goes to College and Generation Z Leads. In the global Gen Z study she led, Dr. Seemiller and her team engaged over 30,000 participants from 81 countries, making it one of the largest studies on this demographic. Typically defined as those who were born between 1995-2010, these young people aged 15-30 constitute a growing percentage of consumer spending. And, as Gen Z comes of age, small businesses must tailor their marketing and branding to court this demographic. In this episode, we'll ask Dr. Seemiller: What are the core values and beliefs that define Gen Z? How does technology impact Gen Z’s interactions with brands? How can small businesses create memorable interactions that foster loyalty? How should brands approach issues that are important to Gen Z? How will Gen Z evolve as consumers in the years ahead? Are you ready to take control of your future and start building your legacy? Visit getprovide.com. Provide is a division of Fifth Third Bank, National Association. All opinions expressed by the participant are solely their current opinions and do not reflect the opinions of Provide, its affiliates, or Fifth Third Bank. The participant’s opinions are based on information they consider reliable, but neither Provide, its affiliates nor Fifth Third Bank warrant its completeness or accuracy and should not be relied upon as such. This content is for informational purposes and does not constitute the rendering of legal, accounting, tax, or investment advice, or other professional services by Provide or any of its affiliates. Please consult with appropriate professionals related to your individual circumstances. All lending is subject to review and approval.
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    33 分
  • 56. Transform your business: how to implement effective change management, with Dr. Scott Leune, DDS

    56. Transform your business: how to implement effective change management, with Dr. Scott Leune, DDS
    2025/02/19
    Whether it's the launch of a second location or a new budgeting system, implementing change in any small business can feel daunting. Institutional inertia is real, and not everyone might be on board with your vision at first. So, it's absolutely imperative that business owners rely on tried-and-true techniques in planning, communicating, and implementing change. In this episode, we're talking to Dr. Scott Leune, the founder of scottleune.com. He's a trailblazer in the field of dentistry, with a remarkable career in opening, building, and selling numerous dental practices and businesses. He has played a pivotal role in launching over 200 startups nationwide and has provided invaluable purchasing, marketing, and consulting support to more than 20,000 dentists. His highly acclaimed seminars serve as a source of advanced practice management insight for dentists across North America. We'll discuss: How to plan for major and minor changes within a small business Why communication is critical in change management What to do if there is organizational pushback to change How to track and measure the success of business change What resources business owners can use to plan for change Are you ready to take control of your future and start building your legacy? Visit getprovide.com. Provide is a division of Fifth Third Bank, National Association. All opinions expressed by the participant are solely their current opinions and do not reflect the opinions of Provide, its affiliates, or Fifth Third Bank. The participant’s opinions are based on information they consider reliable, but neither Provide, its affiliates nor Fifth Third Bank warrant its completeness or accuracy and should not be relied upon as such. This content is for informational purposes and does not constitute the rendering of legal, accounting, tax, or investment advice, or other professional services by Provide or any of its affiliates. Please consult with appropriate professionals related to your individual circumstances. All lending is subject to review and approval.
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    41 分
  • 55. Cybersecurity: unlocking tips to keep your business safe, with Jim Bennett

    55. Cybersecurity: unlocking tips to keep your business safe, with Jim Bennett
    2025/01/22
    We've all heard the news stories about massive cybersecurity breaches costing big companies millions of dollars. However, the majority of cybersecurity attacks each year actually target small businesses. If you don’t have a cybersecurity plan in place or know how to properly protect your data, you and your staff are easy marks for hackers to target. In this episode, we're speaking with Jim Bennett, CTO at Legend Networking, where they specialize in small business IT needs, from turnkey network infrastructure, network security, data backup and recovery, and more. We'll discuss: How the digital landscape has evolved to make cybersecurity a top issue for small business owners Which cybersecurity threats can affect small business owners What tools are available to help small business owners manage cybersecurity How small business owners can evaluate their cybersecurity risks How small business owners can create strong passwords to protect their data Are you ready to take control of your future and start building your legacy? Visit getprovide.com. Provide is a division of Fifth Third Bank, National Association. All opinions expressed by the participant are solely their current opinions and do not reflect the opinions of Provide, its affiliates, or Fifth Third Bank. The participant’s opinions are based on information they consider reliable, but neither Provide, its affiliates nor Fifth Third Bank warrant its completeness or accuracy and should not be relied upon as such. This content is for informational purposes and does not constitute the rendering of legal, accounting, tax, or investment advice, or other professional services by Provide or any of its affiliates. Please consult with appropriate professionals related to your individual circumstances. All lending is subject to review and approval.
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    25 分
  • 54. How to write a winning business plan, with Sean Simon

    54. How to write a winning business plan, with Sean Simon
    2024/12/18
    Most entrepreneurs begin their ownership journey with a business plan. The effectiveness and specificity of that plan can vary greatly, frequently reflecting a lack of clarity or insight. Common pitfalls include attempting to cater to a broad audience, harboring excessive optimism, or failing to thoroughly research the target market. Ultimately, a well-defined business plan is critical to establish the trajectory of your future, including influencing your financing options. In this episode, we'll help you craft an effective business plan alongside Sean Simon, head of credit, Provide and small business. He has over a decade of experience in small business financing, both for startups and established healthcare practices, including acquisitions, additional locations, and more traditional small business financing. We'll discuss: What purposes a business plan should serve How often you should be checking and adjusting your business plan What sort of market research you should conduct What tools and resources can help you draft a business plan Why it's crucial to identify a unique value proposition, and how to do it Are you ready to take control of your future and start building your legacy? Visit getprovide.com. Provide is a division of Fifth Third Bank, National Association. All opinions expressed by the participant are solely their current opinions and do not reflect the opinions of Provide, its affiliates, or Fifth Third Bank. The participant’s opinions are based on information they consider reliable, but neither Provide, its affiliates nor Fifth Third Bank warrant its completeness or accuracy and should not be relied upon as such. This content is for informational purposes and does not constitute the rendering of legal, accounting, tax, or investment advice, or other professional services by Provide or any of its affiliates. Please consult with appropriate professionals related to your individual circumstances. All lending is subject to review and approval.
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    32 分
  • 53. How to master problem-solving in your business, with Dr. Benjamin Taylor, DMD

    53. How to master problem-solving in your business, with Dr. Benjamin Taylor, DMD
    2024/11/20
    Practicing dentistry can be a challenging pursuit under any circumstances. Practicing dentistry for the U.S. Army in Iraq, however, is another level of challenging. Dr. Benjamin Taylor shares how his experience as a combat dentist forged him into the professional servant-leader he is today and prepared him for the daily demands small business owners can face. Dr. Taylor is a general dentist and has owned Dunwoody Dental Care in Dunwoody, Georgia, for nearly three years. In this episode, we're going to explore some of the lessons he’s learned throughout his unique experience like: How the military influences his approach to problem-solving Strategies and frameworks that shape his approach to running a business Key lessons other entrepreneurs can incorporate from the world of military service Where small business owners can look for peer support How small business owners can learn from their mistakes Are you ready to take control of your future and start building your legacy? Visit getprovide.com. Provide is a division of Fifth Third Bank, National Association. All opinions expressed by the participant are solely their current opinions and do not reflect the opinions of Provide, its affiliates, or Fifth Third Bank. The participant’s opinions are based on information they consider reliable, but neither Provide, its affiliates nor Fifth Third Bank warrant its completeness or accuracy and should not be relied upon as such. This content is for informational purposes and does not constitute the rendering of legal, accounting, tax, or investment advice, or other professional services by Provide or any of its affiliates. Please consult with appropriate professionals related to your individual circumstances. All lending is subject to review and approval.
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    22 分
  • 52. Navigating the AI revolution: the impact AI tools can have on small businesses, with Joseph Ours

    52. Navigating the AI revolution: the impact AI tools can have on small businesses, with Joseph Ours
    2024/10/30
    By now, we've all seen videos about artificial intelligence (AI) writing poems, musing about philosophy, or even hosting podcasts. This made us wonder, what are the possible implications for small business owners? Are these AI chatbots just a new trend, or are there some capabilities that can be leveraged to make small businesses more productive? In this episode, we're hearing from Joseph Ours, leader of the AI Strategy Practice at Centric Consulting. He is a technology futurist, passionate about driving innovation and digital transformation to his clients with speed and scale. He's going to explain what small business owners need to know about AI and answer questions that we’ve received from customers like: What considerations should small business owners have when deciding whether they should implement AI tools in their businesses? What are some concrete examples of AI increasing business productivity? How should business owners weigh the potential cost versus benefit of AI tools? What resources are available to help train employees to use AI tools? What are some common challenges small business owners face when integrating AI tools? Are you ready to take control of your future and start building your legacy? Visit getprovide.com. Provide is a division of Fifth Third Bank, National Association. All opinions expressed by the participant are solely their current opinions and do not reflect the opinions of Provide, its affiliates, or Fifth Third Bank. The participant’s opinions are based on information they consider reliable, but neither Provide, its affiliates nor Fifth Third Bank warrant its completeness or accuracy and should not be relied upon as such. This content is for informational purposes and does not constitute the rendering of legal, accounting, tax, or investment advice, or other professional services by Provide or any of its affiliates. Please consult with appropriate professionals related to your individual circumstances. All lending is subject to review and approval.
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    39 分
  • 51. Introducing the experts who make up the Provide Advisory Network

    51. Introducing the experts who make up the Provide Advisory Network
    2024/09/09
    Finding a mentor to offer expert advice is key to successfully establishing a successful healthcare practice, but it can be a challenging and daunting step. That's why we're launching the Provide Advisory Network, a program that brings together healthcare practice owners and offers them a platform to share their experiences, perspectives, and expertise with other aspiring and established owners. This curated group of expert healthcare providers was selected based on their successes in the healthcare industry and entrepreneurship, as well as their ambition, creativity, and commitment to improving the industry's standard of care. They will serve as strategic content partners, contributing writers, and brand ambassadors for Provide. In this episode, we're meeting the inaugural class of seven Provide Advisory Network members to ask them the questions that our listeners most want answered, including: Tips for developing a business plan Critical steps to open a second location The biggest life lessons learned since opening How aspiring practice owners can prepare for upcoming trends Strategies for marketing a startup To learn more about the program, visit the Resources section at getprovide.com. Provide is a division of Fifth Third Bank, National Association. All opinions expressed by the participant are solely their current opinions and do not reflect the opinions of Provide, its affiliates, or Fifth Third Bank. The participant’s opinions are based on information they consider reliable, but neither Provide, its affiliates nor Fifth Third Bank warrant its completeness or accuracy and should not be relied upon as such. This content is for informational purposes and does not constitute the rendering of legal, accounting, tax, or investment advice, or other professional services by Provide or any of its affiliates. Please consult with appropriate professionals related to your individual circumstances. All lending is subject to review and approval.
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    37 分