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Artificial intelligence is revolutionizing crisis communications, but what happens when powerful tools fall into the wrong hands? Jonathan Bernstein, chairman and founder of Bernstein Crisis Communications, joins host Peter Woolfolk to explore this complex landscape. You’ll hear about AI's ability to transform anyone into a seemingly credible source, raising pressing concerns about authenticity and the spread of misinformation. From empowering small PR firms with efficient press releases to posing ethical dilemmas in educational settings, AI's dual-edged nature is laid bare.

As AI tools like ChatGPT become ubiquitous, their applications in both professional arenas and activist circles are scrutinized. The rapid compilation of data can arm activists with information, true or false, against corporations. This episode tackles the challenges of discerning the truth in this AI-driven age, stressing the significance of mastering AI research skills. We also address the looming threat of AI-generated visuals and audio, which could easily mislead audiences if not carefully monitored.

The podcast doesn't just highlight the dangers but also emphasizes solutions. We discuss the urgent need for PR professionals to either attain AI expertise or collaborate with those who do. Jonathan Bernstein offers a candid warning: real-world experience is vital, and credentials should never be taken at face value. As the legal and ethical implications of AI-generated content continue to evolve, staying informed and vigilant is indispensable for anyone in the communication field. Join us as we unearth the potential and pitfalls of AI in public relations, and thank Jonathan Bernstein for sharing his invaluable insights.

We proudly announce this podcast is now available on Amazon ALEXA. Simply say: "ALEXA play Public Relations Review Podcast" to hear the latest episode. To see a list of ALL our episodes go to our podcast website: www. public relations reviewpodcast.com or go to or
Apple podcasts and search "Public Relations Review Podcast." Thank you for listening. Please subscribe and leave a review.

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What do you think of this podcast? I would very much appreciate a review from you!! Thank you!

Unlock the secrets of effectively reaching niche audiences with trade media on the latest episode of the Public Relations Review Podcast. Join Peter Woolfolk as he welcomes Nicole Schuman from PR News Online, who sheds light on the pivotal role of industry-specific publications, e-newsletters, and live streams in targeting specialized demographics. Learn why mainstream media placements might not always be the best approach and how to tailor your PR strategies for greater impact. Nicole shares her expertise on distinguishing between general business publications and specialized trade media, offering practical advice on identifying the right platforms for your stories.

In addition, we delve into optimizing pitching strategies with an emphasis on the integration of artificial intelligence in podcast production. From transcribing episodes to generating social media snippets, discover how AI can streamline your workflow while human oversight remains crucial. We discuss common pitfalls in media pitches and share tips for crafting concise and effective communications to journalists. Finally, we emphasize the power of trade publications in PR and encourage leveraging these platforms to amplify your reach. Don't miss this insightful episode—download the podcast, connect with Nicole, and share your feedback with us!

We proudly announce this podcast is now available on Amazon ALEXA. Simply say: "ALEXA play Public Relations Review Podcast" to hear the latest episode. To see a list of ALL our episodes go to our podcast website: www. public relations reviewpodcast.com or go to or
Apple podcasts and search "Public Relations Review Podcast." Thank you for listening. Please subscribe and leave a review.

Support the show

What do you think of this podcast? I would very much appreciate a review from you!! Thank you!

Uncover the hidden power of conferences to supercharge your communication strategy and business growth! In this episode, podcast host Peter Woolfolk talks with Tara Baumgarten, Director of Public Relations and Strategic Communications at NKXT (Next), who brings her 20 years of PR expertise to the table. Tara shares invaluable insights into how conferences can be a game-changer for relationship building, brand exposure, and executive visibility. From the critical steps of preparing well in advance to researching attendees and reaching out proactively, Tara offers practical advice to ensure you make the most of every conference opportunity.

But that's not all—discover how to maximize your impact by strategically selecting speaking opportunities that align with your business objectives. Learn how to prioritize business value over mere name recognition and effectively pitch yourself as a speaker with the right materials, including bios, headshots, and compelling speech topics. Finally, we delve into setting clear goals and metrics to measure your conference success, ensuring your time and effort yield tangible results. Join us for this enriching conversation and take your conference participation to the next level.

We proudly announce this podcast is now available on Amazon ALEXA. Simply say: "ALEXA play Public Relations Review Podcast" to hear the latest episode. To see a list of ALL our episodes go to our podcast website: www. public relations reviewpodcast.com or go to or
Apple podcasts and search "Public Relations Review Podcast." Thank you for listening. Please subscribe and leave a review.

Support the show