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サマリー
あらすじ・解説
We’re talking education this week with Quinn O’Brien, CMO at Carnegie Learning, which is the leading brand for education tools and methods. Quinn brings his experience working on mega brands like IBM, Volkswagen, and Lenovo to the space where Carnegie is dedicated to helping teachers create more “Aha!" moments” for students. Quinn has a lot of marketing wisdom, give him a listen.
00:18 - Quinn Intro
02:14 - Journey to current position
05:26 - Lenovo and IBM
10:47 - How did those experiences leave a stamp on you
15:27 - Unpacking Carnegie's offerings
23:09 - Carnegie Mission
25:46 - Biggest challenges
27:27 - What role do the parents play
29:14 - How do you advertise most effectively
30:30 - Brand Articulation
33:22 - The future of learning
35:54 - Tone of Voice
41:18 - Being an objective voice in education
https://www.carnegielearning.com/