In this episode of The Road to the Unknown, we sit down with Bill Graf, a former finance professional who left his successful career in mergers and acquisitions to pursue a life of adventure and entrepreneurship. Bill shares his remarkable story of transitioning from a high-powered job in private equity to founding Onda, a boutique hotel brand in Costa Rica that’s redefining hospitality for digital nomads and slow travelers.

Key Discussion Points:

• Introduction to Bill Graf:
  Bill shares his background, from growing up in Madison, Wisconsin, to his career in finance and the pivotal moment when he decided to quit his job and embark on a year-long journey that changed his life.
• The Genesis of Onda:
  Bill recounts the early days of Onda, including the challenges of finding and renovating their first hotel in Playa Grande, Costa Rica, and how his finance background helped him navigate the complexities of international real estate.
• Building a Community-Focused Hotel:
  Unlike traditional hotels, Onda is designed as a community hub, catering to both locals and travelers. Bill explains how this unique approach has become a key differentiator for Onda in the competitive hospitality market.
• Catering to Digital Nomads and Slow Travelers:
  Learn how Onda targets digital nomads and slow travelers by offering flexible accommodations, reliable Wi-Fi, and a strong sense of community, blending the best aspects of hostels and boutique hotels.
• Navigating Low Season with Whole Hotel Buyouts:
  Bill shares the innovative strategies Onda uses to maintain occupancy during Costa Rica’s low season, including offering the entire property for group buyouts, from wellness retreats to family reunions.
• The Adventure of Scuba Diving:
  Bill’s passion for scuba diving is explored, highlighting some of his favorite diving spots around the world, including the breathtaking Cocos Island off the coast of Costa Rica.
• Advice for Aspiring Entrepreneurs:
  Bill’s message to listeners dreaming of starting their own business or diving deeper into the world of travel: “Quit your job, take the leap, and just do it.”

Connect with Bill Graf and Onda:

• Onda on Instagram: @findyouroanda
• Bill Graf on Instagram: @Billygoat_Graf
• Bill Graf on LinkedIn: Bill Graf

Listen Now:
Tune in to hear Bill Graf’s inspiring journey from Wall Street to the beaches of Costa Rica, where he’s building a new kind of hotel experience that’s all about community and adventure.