Join us for this episode of REWIRE as we sit down with Neal Cummins, Head of Communications at Sky Ireland.

Neal shares his fascinating career journey, bringing a wealth of experience from both agency and in-house roles. He delves into the intricacies of managing communications for a major brand, discussing the importance of understanding media dynamics, the role of effective internal communications, and the challenges of balancing proactive strategies with reactive crisis management.

We explored the impact of COVID-19 on the industry and the future role of AI in enhancing efficiency and creativity. Neal also offered his invaluable advice on building a successful career in communications.

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In our first live recording of the REWIRE podcast, we sit down with Aimen Dean, a distinguished security and counter-terrorism advisor and former MI6 spy. Aimen played a pivotal role in the global campaign against terrorism for the British Secret Intelligence Service, gathering critical intelligence on al-Qaeda and other extremist groups. Post-MI6, he has consulted for HSBC and numerous other major private and public entities, offering expert guidance on international security and counter-terrorism.

Aimen's profound insights provide a deep understanding of geopolitical risks and their implications for international business. In this compelling conversation, we delve into the unique security challenges businesses face in the Middle East and how to navigate them. We explore the evolving landscape of terrorism, anti-money laundering, and counter-terrorism finance, as well as the broader geopolitical dynamics of the Middle East, including significant reforms in Saudi Arabia over the past decade.

Drawing from his extensive experience in intelligence and security, Aimen offers a unique vantage point for navigating complex regulatory environments, developing robust risk management frameworks, and understanding the impact of global security trends on business operations. He emphasises the importance of logical, dispassionate conflict resolution and its far-reaching implications for global security and business resilience.

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In this episode of REWIRE, we sit down with James Barge, Senior Director of Corporate Affairs at Asda, and delve in to the multifaceted role he plays at Asda. From managing a diverse range of issues - be that staff relations and community engagement to government interactions and media relations - James offers a behind-the-scenes look at what it takes to steer a major retail giant through both everyday challenges and transformative changes.

James shares his insights on Asda's ongoing transformation journey, which includes doubling their store estate, integrating new IT systems, and expanding into new retail formats. He also discusses the importance of balancing proactive strategies with reactive crisis management, especially in a business as dynamic and complex as Asda.

We explore the evolving role of corporate communications, the impact of political changes, and the increasing importance of ESG initiatives. James also reflects on his varied career path, which spans politics, agency work, and in-house roles, and offers valuable advice for those looking to enter the field of communications.

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