Welcome back to another episode of Rampant Referrals for MSPs! Today, we're diving deep into the world of referral marketing specifically tailored for Managed Service Providers (MSPs).

We kick off by revisiting the product matrix and exploring strategies to increase sales and value within the MSP framework. From identifying gaps in your offerings to optimising pricing and upselling techniques, we cover it all.

But that's just the beginning. We then delve into building a robust communications framework that engages every stakeholder in your MSP ecosystem, from clients and prospects to suppliers and strategic partners. We highlight the importance of onboarding processes for staff and clients, emphasising the value of introducing referral concepts early on.

In the heart of the episode, we discuss the power of referral packs for MSPs. Learn how to create enticing referral incentives that not only encourage referrals but also strengthen client relationships. From branded merchandise to tech gadgets and security-themed goodies, we provide practical ideas to make your referral program stand out.

Tune in now to discover actionable strategies and tips to unlock the full referral potential for your MSP business. Whether you're a seasoned pro or just starting out, this episode has something for everyone in the MSP community!

Mike Knight MBA FCIM Director, MKLINK Ltd