Rand Fishkin is co-founder and CEO of audience research startup SparkToro. He’s dedicated his professional life to helping people do better marketing through his writing, speaking, startups, and his book, Lost and Founder. When Rand’s not working, he’s usually cooking a fancy meal for the love of his life, author Geraldine DeRuiter. If you bribe him with great pasta or great cocktails, he’ll spill big tech’s dark secrets.

This podcast is particularly special to me given that Rand had a direct influence on my career. Thank you to Rand for taking a shot on this podcast before I had even published the first episode, it means the world to me.

In this episode, Rand and I discuss the mental health challenges of working in high-growth companies. We discuss what he’s up to at SparkToro, the current SEO/paid ads, and how SparkToro helps you find repeatable processes to influence your Direct & Organic (branded) traffic channels through influence-driven marketing.

This episode is dedicated to my father, Bill King. A brilliant engineer who started his own company and struggled greatly with mental health after the company collapsed. He took his own life in 2015 as a result, and since then I’ve been connecting with more people like Rand to spread awareness of mental health issues in tech. RIP Dad, I miss you every day.

Connect with Rand:

• The SparkToro Blog
• Linkedin
• Twitter

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Learn More & Subscribe
- https://www.billkingtm.com/podcast

Follow Bill King™️
- https://twitter.com/BillKingTM
- https://www.linkedin.com/in/billkingtm/

Podcast Equipment
- Hosting on Transistor.fm
- Recording on Riverside.fm

Podcast Music by Akrobatik
- Support his music: http://akrobatikmc.bandcamp.com/
- Socials: @akrobatikmc