In this episode of Ready Set Paid Ads, we're joined by Christine Corcoran, a business mindset coach and high ticket sales strategist.

We delve into the importance of overcoming mindset blocks, particularly around money and imposter syndrome, to achieve business growth. We discuss the critical role of personal growth in entrepreneurship, the necessity of adopting effective sales processes, and the benefits of leveraging paid ads to broaden business reach.

It's a great conversation that will uplift and motivate you too!

You can connect with Christine across Instagram and LinkedIn, by searching Christine Corcoran. Or head to Christine's website here.

In this episode of Ready Set Paid Ads, we dive into the common issue of ad fatigue and how to tackle it with a strategic creative refresh cycle.

We explore the signs of ad fatigue, such as falling click-through rates and rising costs per conversion, and discuss how to reset visuals and messaging. The episode outlines a detailed approach to monitoring ad performance at the ad level, rotating within various hooks and formats, and using AI tools to ideate and create new content efficiently.

Practical tips on using analytics, rotating creative formats, and maintaining a robust testing protocol provide invaluable guidance for sustaining ad performance and preventing fatigue.

Download the Creative Refresh Checklist here: https://maryanneamies.com/creative-refresh-checklist-2/

In this episode of Ready Set Paid Ads, we introduce the new 'Ad Hacks' series featuring practical, 10-minute episodes focused on actionable advertising tips.

The episode kicks off with five effective CTA (Call-to-Action) phrases designed to improve your ad conversions. We discuss why sometimes the issue with ad performance lies in weak CTAs rather than audience targeting or creative content. By using clear, actionable, emotionally engaging, and timely CTAs, you can better guide your audience and increase conversion rates.

You'll hear CTAs tailored for different stages of the customer journey, to test and measure in your campaigns and find the most effective approach.

In this episode of Ready Set Paid Ads, we are focusing on the importance of metrics in your paid ad campaigns and overall marketing strategies. We delve into common metrics such as Click Through Rate (CTR), Conversion Rate, Cost Per Click (CPC), Return On Ad Spend (ROAS), and Cost Per Acquisition (CPA). Each metric is explained in detail, including how to calculate them and why they are crucial for understanding and optimizing your campaigns.

The episode also touches on the importance of combining hard data with emotional intelligence to get a well-rounded view of your ad performance and making data-driven decisions. Essential tips on proper conversion tracking setup and the implications of various metrics on ad efficiency and budget utilisation are discussed, offering practical advice for both seasoned marketers and newcomers.

We're joined by Emma Lovell in this episode of Ready, Set, Paid Ads, a seasoned digital marketer, the queen of Bleisure and founder of Rest & Receive Retreats.

Emma shares her journey with Paid Ads over the years, highlighting the highs and lows with Meta Ads. We dive into the whole marketing eco-system, and how strategic content planning can help you showcase a business that has multiple focuses - especially when there are campaigns competing for the same air space!

This is an honest and insightful chat full of takeaways for all business owners.

You can connect with Emma across Instagram and LinkedIn, by searching Emma Lovell or at Emmalovell.au and restandreceive.au

In this episode of Ready Set Paid Ads, we delve into three practical paid ad funnels, ready to implement in your business. Featuring a detailed guide on creating a Lead Magnet Funnel tailored for coaches, service providers, and digital product sellers, designed to build email lists and nurture leads. We also explore an E-commerce Product Launch Funnel suitable for product-based brands, focusing on full-funnel strategies to build awareness, generate leads, and convert at launch. Lastly, we discuss a Low Ticket Self-Liquidating Offer Funnel ideal for creators and educators with digital products, offering insights on making digital offers that quickly cover ad costs. Whether you are involved in professional services, coaching, or e-commerce, one of these funnels, or a hybrid of them, can help you set up and optimise your first-ever funnel campaign.

In this episode of Ready Set, Paid Ads, we welcome money mindset mentor Denise Duffield-Thomas. We delve into the intricacies of overcoming money-related mindset blocks, the importance of consistency, and how paid advertising can transform businesses. Denise shares her journey from resisting advertisements due to 'sweat equity' beliefs to embracing them as a vital business strategy. The conversation also explores the impact of cultural and familial money memories, the advantages of new technologies like AI in advertising, and the importance of diversification in marketing strategies. This episode is packed with insights for entrepreneurs looking to balance mindset work with practical business strategies.

In this episode of Ready Set Paid Ads, we delve into the concept of marketing funnels, breaking down their purpose and how they can lead to sales. We explore the three stages of a funnel: top of funnel (awareness), middle of funnel (consideration), and bottom of funnel (conversion). Through practical examples and a straightforward approach, this episode aims to demystify how funnels work, especially in the context of paid ads, and offers insights into creating a seamless customer journey. Listeners are encouraged to analyse their own funnels to identify gaps and opportunities for improvement. Stay tuned for part two, where three ready-to-use funnel strategies for different types of businesses will be shared.