In this podcast episode, we welcome back Nick Schiffer from NS Builders who shares a personal story of losing a project because a client felt he was “too public,” prompting him to implement strategies that offer clients more privacy. This prompts a discussion that dives into the tension between public visibility and client privacy in the construction and development industry. The group discusses how branding, experience, and innovation play into securing high-end projects, especially for younger builders trying to prove themselves. Finally, we take a deep dive into Nick's current ambitious project, 45 White Oak, a high-end spec home that showcases his design philosophy, attention to detail, and willingness to take financial risks to build credibility and shift his career trajectory.

In this episode, the guys dive into the value and challenges of using social media as a tool for real estate developers and business owners. They explore platforms like LinkedIn and Instagram for networking, marketing, and building trust with clients, subcontractors, and investors. While acknowledging the time commitment, creative fatigue, and risks—such as public scrutiny or attracting critics—they highlight the strong return on investment, especially in terms of visibility and credibility. The episode underscores that thoughtful, authentic content can elevate your reputation, grow your network, and ultimately help your business succeed.

In this episode, Marc discusses his preparation for a talk at Northeastern University by reflecting on his path into real estate development. The guys then discuss the importance of patience, gaining hands-on experience, and building specialized knowledge before trying to lead large projects. Key topics include how to raise capital, assemble a reliable team, and creatively enter the market through strategies like house hacking or using first-time homebuyer programs. The episode emphasizes responsible investing, avoiding shortcuts, and understanding real estate as a long-term, risk-bearing commitment.